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TV2: Finding Nemo DM

July 13th, 2006 | Posted in Images, News by lordtime | del.icio.us! | digg! | reddit!

nemo-preview.jpg

This edible DM piece was sent to media planners and buyers before lunchtime to encourage them to book advertising space in TV2’s Sunday Premier Movies. The DM piece generated unprecedented enquiries to the sales team, 100% of ad space in this property and 90% recall of the DM.

[via adsoftheworld ]



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