Vodafone customers in New Zealand will be able to access free mobile content from bus shelter ads, reports New Zealand Herald.

Bus stops will be equipped with hypertag ads from next week. Customers will be able to interact with the ads to access “tongue in cheek” tips to help make the most of time spent waiting for the bus.

Adshel campaign services manager Aaron King says the posters recognise if a mobile phone has accessed the site before and allow more interactivity between viewers and ads.

[via textually ]