I ‘d like to introduce interesting article (as always all articles from this site are great) about the title of this post.

Have you discovered your otherwise-reasonably-hip coworkers dont use an RSS or Atom reader? Here are the excuses we hear the most:
5) Whats RSS?
4) I prefer email.
3) I use more than one computer (or) cant install anything on my work PC.
2) I get overloaded with too much information.
1) I used to beat up geeks like you in school.
if you want to get the answers please go there and find them!

Also You may always buy a book on Amazon !

Developing Feeds with Rss and Atom RSS and Atom in Action: Web 2.0 Building Blocks