Janus Friis and Niklas Zennstrom, the duo that brought the world Skype and Kazaa, have chosen a name for their new online-video start-up.

The two Danes want people hungry for Internet entertainment to roost at Joost.

Company executives had referred to the new company for months by the codename “The Venice Project.” They chose Joost because they like the ring of it, according to a spokeswoman. The word doesn’t have any meaning in Danish or Swedish–Friis’ and Zennstrom’s respective native tongues.

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