Hey, Welcome to My Marketing & Lifestyle Blog from Seattle
I’m really glad you’re here!
I’ve been in marketing for over 15 years, and for most of that time, SEO was the thing.
It was the rulebook we all followed. You write a valuable piece of content, make sure it’s optimized, choose the right keywords, post it consistently — and it works. People find you. They read. They trust. They buy. And for a long time, It really did work.
But the world has changed
With AI, constant algorithm shifts, and nonstop content overload, getting noticed has become harder than ever.
Everyone’s saying SEO is dead.
That no one reads anymore. Holding someone’s attention for more than two seconds in a blog post? It feels nearly impossible.
But I’ve been thinking about lately…
If no one’s reading, then how come there are still bestsellers everywhere?
How are there blogs people bookmark, newsletters they forward to friends, creators turning content into full-time careers?
I was burned out — completely. So I started learning how to grab attention in the real world first, and then figured out how to bring that same energy into a blog post and actually make people stay.
✅That’s when i realized: If I wanted my words to actually work — they needed to lead somewhere. Every piece of content needed a purpose, a person it was meant for, and a path to follow.
Because content only works when it has a clear goal
When you know who your reader is, what they care about, and what stage of awareness they’re in — that’s when it starts to land. That’s when it becomes powerful.
Content without strategy is like telling your best story at a party — but the music’s too loud and no one’s listening.
I create content with intention
Every article, post, or piece I write is part of a content funnel built around the emotional journey of your audience. I use the awareness ladder to understand exactly where your reader is — whether they’re just starting to explore a problem or already looking for a solution.
Then I write content that meets them there — with the right tone, the right message, and the clarity they didn’t know they were looking for.
It’s a mix of strategy and empathy — something I like to call emotional SEO.