positioning strategies
Digital Marketing May 28, 2025

3 Positioning Strategies to Attract Clients Who Truly Get You

Why You Can’t Afford to Be Invisible Anymore Key Points Audience Alignment: Focus on serving a...

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Target Audience Research
Digital Marketing May 27, 2025

Target Audience Research: The Hard Truth Your Business Needs

You Don’t Know Your Audience (And That’s Why Your Content Isn’t Working) Key Points Pain points on...

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Multisensory Branding
Digital Marketing May 13, 2025

Mastercard’s Secret: Marketing That You Can Feel”

Quantum Marketing: The Strategy Behind Mastercard’s Success Key Points Emotion wins — people forget...

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How to Survive in a Competitive Market
Digital Marketing May 01, 2025

How to Outthink Your Competition: 5 Levels of Competition by Eugene Schwartz

How to Survive in a Competitive Market: The 5 Levels of Competition by Eugene Schwartz Key Points...

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Digital Marketing April 30, 2025

How to Rebrand Your Business: 5 Bold Strategies That Worked (and 1 That Didn’t)

When, Why, and Why Not to Rebrand: 5 Smart Moves from Bold Brands Key Points Rebranding isn’t about...

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Stop Burning Your Budget
Digital Marketing April 29, 2025

Stop Burning Your Budget: Why Paid Ads Aren’t Delivering Results

Stop Wasting Money on Ads: 6 Reasons Why Your Paid Ads Aren’t Delivering Results Key Points  Ads...

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Meta Ads for Estate Planning Services
Digital Marketing April 28, 2025

How to Run Meta Ads for Estate Planning Services

How to Set Up Facebook and Instagram Ads for Estate Planning Services Key Points Target life...

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Instagram Marketing
Digital Marketing April 11, 2025

Why More Brands Are Investing in Instagram Marketing

Why Smart Brands Are Doubling Down on Instagram—And What You Can Learn from Them Key Points...

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content saturation
Digital Marketing April 04, 2025

Content Saturation: How to Stand Out with Smarter Funnels

Content Saturation: Why Funnels Built on Precision (Not Hype) Win in a World That’s Seen It All Key...

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Acura new ads
Digital Marketing March 26, 2025

How Acura Is Winning Gen Z & Millennials with Art, Anime Vibes, and March Madness

The Campaign: A 60-Second Love Letter to Art and Energy Key Points Acura’s new campaign blends...

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Pedro Pascal New Apple Ad
Digital Marketing March 19, 2025

Pedro Pascal, Apple, and the Art of Storytelling: A Masterclass in Marketing

What Businesses Can Learn From Pedro Pascal New Apple Ad Key Points Emotional Storytelling Sells....

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Customer Pain Points
Digital Marketing March 18, 2025

Customer Pain Points: How to Identify And Use Them in Marketing

What Customer Pain Points Are and How to Use Them in Marketing and Segmentation Key Points Pain...

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I do the research to understand your customer's journey, pain points, and what moves them to act

I create content funnels rooted in a deep understanding of where readers are in their journey—meeting them with the right message at the right time

I build content journeys that turn curiosity into conversion through storytelling, UGC, and smart funnels

I constantly run CustDev interviews and test what converts best—so every piece of content is backed by real audience insight