In this article the author is going to share with you about how to write mouth- watering sales copy that will make your customers to take out the wallets, yank out their credit card and buy your product. You see, I like to surf the web and do my research the whole day, while am browsing, I see many poorly written sales pages. To be honest with you, you can do all the marketing research and create the ultimate product, but if your sales page is weak or poorly written, nobody will buy from you.
So, in todays post, I’m going to reveal the insider secret of creating a killer sales letter. I can guarantee that if you implement what I share in this post into your sales page, not just you will get more customers but you’ll get even more sales. Sound great? Good! Let’s start the ball rolling”¦
Below are the nine elements of any world class sales letter:
The first and most important part of a sales letter is your headline. I cannot emphasize this enough. If you’re like those lazy marketers, you’ll simply put up a headline as an afterthought after you finished the sales letter. You see, this will straight away kill your ad!
Always remember the purpose of your headline is to get attention of your target audience when they first reach your sales page and get them to read your sales letter. You must understand that everyone, including me has a million things going through the mind, like when to finish the work, project deadline to meet and many many more that anyone can think of. You see, I know and understand this, that is why the headline has to cut through all the clutter, grab the prospect lapels and entice them to read.
For excellent examples of powerful and terrific headline, check out the following site : SuccessDoctor.com
This is master copywriter Michel Fortin’s web site. Scroll down and click to see some of his master work. The opening
This is where many marketers and writers really screw up. They give a long boring introduction at the beginning of the sales letter, as if they are giving a long book report in high school. I still remember sitting down in the class listening to some people reading a book report and you know, how boring it was.
When you’re writing your copy, you have to assume or pretend that you are talking to your prospect. Am sure you wouldn’t start off with a lame or stupid introduction when you were talking to your friend one-on-one. You see, if you are going to start off with a lame and stupid introduction, you’ll bore your prospect to tears and they’ll politely nod their head while thinking about some other stuff in their head. So is important to get right to the point in your opening! No fluff, no filler”¦ just get straight to the point.
One of my favorite opening is the classic Gary Halbert – “If”¦Then” introduction. If you were selling an informational product, you opening would read like this:
“If you are looking to earn money online from blogging, then this blogging product by Alvin Phang will be the most important product you cannot afford to miss.”
Above is a simple example but it makes the point. You’re going to tell your prospect about blogging product that will help them to make money from blogging and then roll into your pitch. Defining The Problem
After you headline and opening, the next thing you want in your letter is to introduce the problem that your product is going to solve, make sure you don’t talk about your product just yet. A really good way of doing this is to tell a compelling story that illustrates the problem. People love stories, and if you write an interesting and intriguing story that fully presses the prospect’s hot button or hypnotize them, they will keep reading till the end.
In this section, it is important to put or inject credential in your copy. If you are selling a product on how to make money online, make sure you prove it with bank account statement, checks, etc to how much you earn in how many days of using the product you are promoting.
You see, many people are skeptical when they shop online, I have this feel sometime too. They are skeptical because they are afraid that their credit card number will be stolen or afraid that they will waste money on worthless product, so they don’t believe what you are telling. In order for your prospect to trust you and lower their guard, you will need to describe the problem as descriptively as possible and providing plenty of proof. By doing this, you will exponentially increase your chance of closing the sale. The Offer
Now remember and keep this in your mind, you are not selling your prospect the actual product. You are selling the solution to their problem. Many marketers keep thinking they are selling the product, you see, if you think of selling the product you are not going to solve the problem for your prospect, but if you think it another way like selling solution to them, prospect will more and willing to listen and buy from you. Therefore, in your order you have to maximize the perceived value and real value of your product.
When you are describing your product, you need to give the most emotional rendition of how your product can help to solve their problem. Add in how your product is going to primary benefit them and you’ll talk about the other benefits later.
In other words, describe in full details on how their life is going to be infinitely better once their problem is solved when they’ve used your product. You can also talk about the features of the product and how much time and effort was put in to creating the product. By doing this, you increase the perceived value of the product and justifies the price you will introduce later on. Bullets
This is where you’ll convert features of your product into benefit laden bullets that will entice your reader to buy your product.Below is an example of a bullet:
“œThe one mistake most marketer make that kills their sales”¦”¦ and how you use simple, easy adjustment that will increase the sale by 200% or more.”
Now remember, you cannot have too many bullets. It only takes one bullet to pique the curiosity of your prospect and motivate them to buy. So make sure you try to squeeze as many bullets out of your product. Value Builder
The reason to have a value builder is to show the prospect, in great details, why what they are paying you is a bargain. In this case of the information product above, you can talk about how much money you’d earn from using the simple and easy adjustment that will save them time and money over and over again.
I hope you get the picture – the solution their problem. You can also increase value by offering bonuses. Sometimes people will buy because they want your bonus more than your product. Just make sure that your bonus is related to or will enhance your product. This is important as there are some bonuses I see totally had no related value to then main product and because of this it bing down the value of your main product.
It is also crucial to assign a dollar value to each bonus in your copy and add them to show the prospect the awesome value they are getting. With this you are showing the prospect they are getting the deal of a life time, which of course makes the prospect irresistible. Guarantee
The purpose of the guarantee is to remind your prospect of all the claims that you made in your copy of how your product is going to solve their problem. This sets a standard for what they can expect in the product or service and gives them a way to back out if they are not happy with the product.
In your guarantee, you can urge your prospect to test the product for a certain period of time. Yo can also introduce more elements of credibility, such as testimonials in this section of your copy. Saying your terms of your guarantee and refund policy is very important too, so do remember to do that.
After you’ve built up the value of your product or service, it is important to insert take away elements into your copy. If you’ve done a good job of increasing the perceived value and real value of your product, the price of your product may be too low to be believed. You can leverage this by explaining that the current price is only a test price and that, after a certain time or number of sales, the price may return to normal or even higher levels. Keep in mind and remember that you have to give your prospect a reason for lowering the price.
Marketers test price online all the time, so you can say that you’re testing the price for ten days and you will test a higher price after that time period is over. You can also say that you are offering a lower price initially to get more sales and gather testimonials so that you can eventually charge more in the future. Post Script (P.S)
It is recommended that, after your signature, you give at least one solid P.S. Here, you should recap the emotional payoff the prospect will get by using your product. Again you want to be as descriptive as possible about how your customer will primarily benefit. You want to get them future-tripping and imagine how their lives will be so much easier after they’ve started using your product.
Another reason to have a strong P.S in your copy is because most people will scan to the bottom of the page automatically when they are viewing a new website, which I also do that sometime. Because I know I also scan the page, that is why I know having a strong P.S will keep scanner to scroll up and read the letter.
So that’s it! By implement the structure of a sales letter in your next sales piece, you’ll be miles ahead of your competition who are just clueless about this.
About the Author
For More In-dept Secrets Of Making Money Online That Top Marketers And Super Affiliates Never Told You About Go To This Blog Now —> EmpireDotCom.com
December 19, 2007 (Computerworld) — Short of being handed your walking papers, there are often telltale signs that it’s time to look for a new job. You haven’t been promoted since the Clinton administration. The most exciting assignments are routinely handed to your peers or underlings. Your desk keeps moving farther and farther from where the action is.
But some indicators are less obvious, such as subtle shifts in an IT organization’s structure that can result in career stagnation. A variety of career experts, headhunters, recruiters, CIOs and IT staffers shared their takes on when it’s time to move on.
1. Your role has become marginalized.
If you’re being bypassed for promotions or interesting assignments, or they’re consistently being offered instead to IT workers in subordinate positions, “that would be an obvious sign,” says Robert Rosen, CIO at the National Institute of Arthritis and Musculoskeletal and Skin Diseases in Bethesda, Md., and a past president of Share, an IBM user group in Chicago.
Often, the handwriting is on the wall. You just need to stop, step back and read it. “If you feel like you’re no longer contributing, there’s a good chance you may not be,” says Frank Hood, CIO at The Quiznos Master LLC in Denver.
2. You’ve stopped growing.
“If you’re not learning every day, if you’re not doing new things, and if you’re not improving” it’s time to move on, says Sara Garrison, senior vice president of product and solutions development at Sabre Holdings Corp. in Southlake, Texas.
Red lights should be flashing if you’ve effectively been in the same role for two or three years and haven’t taken on any significant new challenges during that time, says Umesh Ramakrishnan, vice chairman of CTPartners, an executive recruiting firm in New York.
3. You’re missing from the big picture.
Most CIOs assemble a road map of where they intend to take their organizations over the next 12 to 60 months, including the top IT/business projects they plan to work on, notes Joe Trentacosta, CIO at the Southern Maryland Electric Cooperative Inc. in Hughesville, Md. So, if there are a lot of upcoming projects that don’t include your area of expertise or in which you figure to play a minor role at best, “that’s a warning sign,” he says.
Further, if you’ve been relegated to a commodity-type IT function that offers little value to the organization or can easily be outsourced, “it’s time to move on to a new opportunity,” says Hans Keller, chief technology officer at the National Aquarium in Baltimore.
4. You’re being excluded.
If you’re a CIO or other senior IT manager, the warning signs can include not being asked to participate in new business decisions or being excluded from formal or informal executive committee meetings, says Craig Urrizola, CIO at Saladino’s Inc., a Fresno, Calif.-based food distributor.
The view is equally bleak if you’re an IT staffer whose input on new projects is no longer requested or is sought out on just a limited basis.
5. Your level of influence is waning.
A CIO certainly has more clout within an organization than a network engineer. But all IT professionals possess some level of influence within their work teams or at least among their own peer groups. If you see your powers of persuasion shrinking, it’s time to move on, Keller suggests.
6. You no longer enjoy the work.
“Someone once told me that we’re not here for a long time; we’re here for a good time,” says Michael Nieset, managing partner for the technology practice at the Cleveland office of executive search firm Heidrick & Struggles International Inc. “Sometimes people stay in suboptimal situations because it’s comfortable for them. You have to take control.
“If you’re not excited about the projects you’re working on, fix it,” he says. “If you are wholly engaged, passionate about what you’re doing and doing what you’re good at, you’ll be fulfilled and rewarded accordingly. “
7. Continuous improvement isn’t part of the mantra.
Sometimes there are organizational changes — or lack thereof — that you should regard as career alerts. These include stagnation within a corporation or an IT department. If your IT organization has been using the same application-development techniques for 15 years and has made no effort to update its approach, “then something’s wrong,” says David Van De Voort, principal consultant at Mercer LLC in Chicago. If your company is unwilling to invest in continuous improvement processes such as CMMI, ITIL or Six Sigma, it may be time to seek a company that is, he adds.
8. Greener pastures truly are greener.
If you’ve reached a crossroads where you’ve become disenchanted with your employer for one reason or another (long hours, infrequent promotions, career malaise, etc.), and you’ve received a job offer from another company, it may be the right time to jump ship. “In situations where things don’t fix themselves — if you hate what you’re doing, or you’re not proud of what you’re doing, or there’s an issue you need to talk to your boss about but you don’t because you know it won’t do any good — that’s when it’s time to look for a new job,” says Joel Reiter, an application analyst at U.S. Bancorp in St. Paul, Minn.
In this situation, however, be certain that you’re not jumping out of the frying pan into the fire. Make sure you’re moving toward a good opportunity and not just moving away from one that has gone bad.
What good is a browser unless you can tweak it, hack it and bend it to your will? No good at all. The more you can hack it, the better it is.
And that means that Firefox must be a great browser. It’s infinitely customizable, via editing a text file called userChrome.css, making changes via a command called about:config, and using free add-ons to extend the features of the browser.
In this article, with those techniques and others, Preston Gralla will show you 15 great Firefox tricks, including how to build your own Firefox search engine, how to speed up your browsing, how to hack the interface and plenty more. So launch your favorite browser, and get ready for some great tricks.
Traditional Rss Icons are commonly seen on every blog nowadays and as time goes by it is essential now for blogger’s to offer both Rss Feed and Rss Emails on their blog. You need fresh ideas on how you can create unique buttons for both your Feed and Email.
Here i have compile a list of designers who have dedicated their time to teach you on a step by step tutorial on creating your own Buttons. The tutorial ideas gives you a rough concept of how you can design the Rss like button, so add your own words to give the final effect.
These are just 10 of the ways your Rss Buttons can look like,Try to be different from others, don’t use that old and original looking Rss Icon you can find in everyone’s blog.
What is the purpose of headlines? To cause readers to read the rest of the ad or article! Most ads or articles failed because the headlines are not captivating enough to draw attention of readers.
On the Internet, you have less than 3 seconds to create an impression. With the amount of information and ads, readers are spoilt for choice. To captivate them, your headline must be Outstanding!
So, how are we going to write headlines that are crowd-pullers?
Allow me to share with you 3 simple but effective techniques…
1. First and foremost, you must have your Readers in mind
When it comes to writing to sell, you must have your readers in mind. Don’t write to feed your ego. If you can connect with the needs, desires or wants of your readers through your headlines, you are already halfway through to making the sale or whatever you would have them do.
Some business and even advertising agencies still make the mistake of putting brands in the forefront. It is readers first, then your brand. The only exception to the rule is classic branded names like IBM, Microsoft or Cocoa-Cola. These branded names are worth a fortune and very marketable.
Until you’ve built a reputable business, and people have come to trust your brand name, stick to this rule. Focus on your readers first, then your product or service.
“Super Weight Loss Pills, $25 per bottle”
“Now, you can lose 20 pounds in 30 days with Super Weight Loss Pills”
Which headline will draw readers? The second ad obviously! It puts the reader first – you can lose 20 pounds in 30 days.
#1 “Enterprise Home Loans – Hassle-Free Financing”
“Own Your Dream Home With Hassle-Free Financing From Enterprise Home Loans”
“Mama Mia Pizza – Simply Mouth-Watering”
“Tantalize Your Taste Buds with Mama Mia Mouth-Watering Pizza”
It’s not about your business or product. It’s about your readers. Watch the ‘You’ and ‘Your”. Place them in the foreground.
2. Pose a question
Headlines written in the form of a question are very effective, especially if they identify a specific problem, need, desire or want of your readers. It engages readers right from start. For example…
“Are you sick and tired of being sick and tired?”
Those who are sick and tired of being sick and tired would be drawn into the ad or article.
More headlines in question form…
“Are You Suffering From Depression?”
“Is Search Engine Marketing Driving You Bonkers?”
“Do You Dream Of Having Your Own Successful Online Business?”
3. Arouse Curiosities
Words like ‘How to’, ‘Secrets’, ‘Discover’ arouse curiosity and urge readers to read more. Then it is up to your content, word play, and flow to keep them mesmerized.
Savor these examples…
“How To Write Killer Headlines”
“Secrets of Surviving Google Dance”
“Discover Healthy Living The All Natural Way”
“10 Demons To Avoid in Your Website Design”
The ‘10 Demons’ adds an element of curiosity to the last headline.
And if you combine question and curiosity in your headline, it’s becomes a double whammy.
“What’s Wrong with Marketing Hype?”
“Do You Make These Mistakes in Copywriting?”
The ‘What’s Wrong’ and ‘These Mistakes’ arouse curiosity.
Now for more…
“Do You Know The Secrets To An Annual 6 Figure Salary?”
“Does Your Product Have All The Ingredients of a Bestseller?”
“What Are The Tell-tale Signs of a Rogue SEO Company?”
“Are Your Headlines Lacking these Crowd-pulling Techniques?”
The last headline sounds familiar doesn’t it?
Test! Test! Test!
Remember, you are writing for your readers. You need to know what’s going on their minds. A re-phrasing or re-wording in your headline can increase returns by as much as 500 percent without any changes in content.
For each ad, write about a dozen headlines. After you have crafted your headlines, do a preliminary test. Select 2 or 3 you think are the best. Send them to friends, colleagues, and family members. A pattern will emerge with valuable feedback. Use the information to carve out a winning headline – one that pulls in readers and engages them.
Gerrick W, http://www.1stinternetmarketingsolution.com
Internet marketing solutions to drive targeted web traffic to your site, and make net profits. Information and software tools you need to effectively market your online business.
AdSense Crawler bounce along all over the Internet, visiting publishers’ sites, and letting the AdSense system back at Google know what the pages are all about. But the problem come when the site need to be login and asking for password. Adsense Crawler can’t go crawling behind that login page.
The result is that users end up with poorly targeted ads and the AdSense Crawler ends up with sleepless nights, wondering what could have been — if only it had crawled those pages.
Recently, Google Adsense have launched a new feature called Site Authentication to take care of the problem. Using Site Authentication, you can give the crawler access to your login-protected pages by passing it information to log into your site. For example, let’s say your news site has a premium content area, with articles that only paying members can access. To get ads on those pages, you can use Site Authentication to provide the crawler with a test username and password. It’s an easy process that starts just by logging into your AdSense account and finding the ‘Site Authentication’ link under the ‘AdSense Setup’ tab. Once you’ve supplied Adsense Crawler with a username, password, and a few other details, all you have to do is verify that you own the site through Google Sitemaps.
Continue reading at authors page: Top paying keywords Blog. I like it a lot!
Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it’s not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don’t try to trick out the readers of your weblog.
Vitaly Friedman & Sven Lennartz spent several hours, trying to find out, what might increase your Google AdSense income and which tools you can use to observe and track your revenues. They selected the key-points of successful stories and useful tips as well as Google AdSense sites and services you can use on a daily basis.
I cant stop citating:
Do you ever get the feeling that a blog post is written directly for you? While I’m not sure this one is written with me in mind – it could well be!
I ‘d like to introduce interesting article (as always all articles from this site are great) about the title of this post.
Have you discovered your otherwise-reasonably-hip coworkers don’t use an RSS or Atom reader? Here are the excuses we hear the most:
5) “What’s RSS?”
4) “I prefer email.”
3) “I use more than one computer (or) can’t install anything on my work PC.”
2) “I get overloaded with too much information.”
1) “I used to beat up geeks like you in school.”
if you want to get the answers please go there and find them!
Also You may always buy a book on Amazon !