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3 Ways Of Staying Ahead Of The Consumer Trend Curve
We’re just about 2 months in the year and already we’re seeing marked shifts in the consumer.
Trickle-down economics plays a big role in the ever-changing trends that businesses must try to accommodate for.
The biggest thing we can take from the consumer sentiment of last year is that a recession is not arriving anytime soon because consumers are quietly optimistic.
They’re also more expectant of competition. Medium-range brands are now fighting with the top brands, giving customers a lot more options.
Large brands are wary of this and trying to offer more to customers to keep them on board. To prepare for the inevitable changes in the market, you need to implement a few things to stay ahead of the curve.
Consumers can burnout
Just like employees, consumers can burnout too.
The main reason for this is, technology has evolved so much, that customers can afford to sit out for a year and not upgrade their products. In fact, they can sit out for 2-3 years for certain types of products.
Thus, businesses need to prevent this from occurring by providing a new reason to buy your product.
Eco-friendly designs are the way forward and in terms of the conscience consumer, sustainable and ethical products are becoming extremely popular.
If you sell bottled water, make sure you’re using recycled plastic and let this be known to the customer. If you’re a brand that sells jeans, make sure you’re not using third-world sweatshops and ethically producing your products.
This gives consumers a new reason to buy instead of burning them out with the same old ‘it’s just better’ reasoning.
Rolling with the trends
Consumer trends are always changing, but relative to the year and the industry, they tend to stay in the same group for a few weeks.
For a month or two, consumers might want more woolen products. This could be due to the winter.
Next month a consumer trend might be telling you to offer products for holidays and more people start to book vacations in the early spring and summer.
It’s one thing to keep up with consumer trends but it’s another to structure your marketing campaign to coincide with every turn.
That’s why a managed google ads accounts service lays out a proper marketing structure plan which sets out to optimize group ads.
Associate keywords are aligned so you’re casting the new wide while also using a pinpoint accurate fishing rod in the form of a high-bid keyword or phrase.
Culture has an effect
In the current climate, a lot of consumers are using their cultural preferences to dictate their purchases.
Fashion consumers are heavily influenced by Instagram celebrities and marketing. Musicians, actors and sports stars also have a heavy influence on how consumers approach brands.
It’s important to align yourself with some kind of public figure that you believe matches your brand’s image and values.
Consumer trends are very hard to follow but having a structured ad plan will allow you to improve your marketing campaign as the year goes on.