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Maintaining Your White Van Business In Quarantine
Van-based businesses can have a hard time staying afloat during the lockdown crisis.
As social distancing becomes a priority in everyday life, it is fair to say that the typical DIY business is likely to change its activity for the time being.
However, while not every white van project is safe during the COVID-19 pandemic, it doesn’t mean you are forced to shut down your activities.
On the contrary, you can support your white van business even in quarantine. Here is some inspiration to help you keep your company afloat.
Are your services essential?
It is an important question to ask yourself.
While governments insist that non-essential businesses remain shut down or avoid putting their team and customers at risk by encouraging gatherings and meetings, essential services are, as the name implies, non-negotiable.
What are the essential services?
It’s a good idea to get in touch with your local authorities to ask for clarification on the matter.
But, as a rule of thumb, essential services are services that support people’s health, such as heating, emergency plumbing, and eating, for instance.
As such, white van businesses can turn to paid search advertising, such as designing a specific plumber PPC campaign, to emphasize their services during self-isolation.
Emergency repairs for heating, electricity, and plumbing systems, for example, remain a priority as people are stuck at home.
Additionally, mobile restaurants can offer food delivery.
In short, maintaining your visibility for potential customers is crucial.
Keep your customers informed
How do your customers know that you are doing everything you can to keep them and yourself safe?
How do they understand which services are maintained during the lockdown? There is no mystery. People can’t know what to do if you don’t tell them.
As the unique situation is rising new queries, you might find it useful to address those on a dedicated COVID-19 services page.
A specific FAQ page offers a great platform to explore customers’ worries and reassure them about your activities and preventive measures.
Your safety is crucial as you work
While social distancing is the golden rule during the pandemic, your activities may make it difficult to maintain safe distances
. Consequently, if you are to work at people’s homes to fix electricity or plumbing issues, for example, you need to invest in dedicated protection equipment.
Masks and gloves are a crucial addition to your work equipment. The healthcare system expects to release more testing kits to the essential workers, which could help you to keep track of risks.
What about non-essential work?
While you can introduce your customers to essential services you are still allowed to provide, you will face many demands for non-essential services that people need doing.
A household that was forced to stop a home improvement project may want to carry on the work on a DIY basis. You can provide video tutorials to share basic tips and skills.
Additionally, you could offer video chats to guide customers through tricky projects while maintaining social distancing.
Digital DIY services can be an effective way of adapting your business to health and safety requirements.
White van businesses are the first to suffer from the pandemic economy. However, you can continue to provide essential services as long as you provide your team with the necessary protective equipment.
Non-essential services can find their way into people’s homes through digital channels!