How to Win Buyers and Influence Sales With Video Brochures
Today’s economy has drastically affected businesses across all industries.
It’s important now, more than ever, to find a way to differentiate your business and stand out amongst your competitors.
Whether it’s through search engine optimization or print media marketing, making your brand and business stand out is necessary.
Video brochures are a remarkably effective way to increase your business.
This innovative marketing method will bring you outside of your comfort zone and offer a real opportunity to connect with your target audience.
Typically used a direct mail piece, video brochures eliminate many of the stress and mishaps that come with initial first meetings.
Take that stress away and make a bold first impression on your audience.
Let them learn about your business at their pace, when they are comfortable so your message can truly be understood and absorbed.
Take a look as we share insights on how to win buyers and influence sales with video brochures:
Contents
How to Influence Sales: Captivate your Audience
Video brochures offer a unique experience like none other. When your recipient receives this piece, they initially think it is a traditional brochure.
But, upon opening, they will be fascinated with that is in front of them.
Video brochures include both a printed area and an embedded HD screen. The brochure is full of color printed on quality paper.
It features high-quality speakers with adjustable volume as well as a USB cord to charge.
You get to choose the colors, images, text, and video to be included.
This piece is created as one of a kind just for your unique business.
With a video brochure, the viewer is in control. Your audience can enjoy this brochure when they want to and how they want to.
The video will always play so you can ensure your message is heard correctly each and every time it is viewed.
They can decide to watch the video, pause, or replay it. They can read the printed elements of the brochure first or save that for after they view the video.
The beauty of this is the recipient gets to choose their experience, which will ultimately help keep your business top of mind!
Build the Foundation of the Client Relationship
Allowing your target audience to see, hear, and understand you is critical to building a long-lasting client relationship.
Utilizing video offers the opportunity to build trust. In a video brochure, you have between 5-7 minutes to connect with your audience.
The video is authentic. There is no hiding behind a phone. Take this time to explain who you are and what you do.
Showcase the benefits of choosing your company and even include testimonials or how-tos.
This video will be the key to having your audience feel comfortable and trust that you can help them.
Break Away from the Competition
Competition who? With this unbelievable presentation, your audience will only have your business in their mind.
Video brochures are an extremely powerful tool for increasing sales. People retain more information when they view it in a video rather than read it in text.
Studies have shown that 64% of consumers are more likely to buy a product or service after they watch a video about it.
Put that power literally in your target market’s hands.
With a video brochure, you can give them the information they need to make knowledgeable decisions.
Increase that Share Factor 
When a video brochure is done right, it is a piece that will be shared over and over again.
By captivating your audience and nailing that first impression, your recipient will want to share it with colleagues, friends, and family.
Each new viewer is another introduction to your business. Each new introduction is a potential new client and sale.
By creating such a unique marketing piece, you are quickly and easily spreading the word about your business in a way that is organic.
People trust the word of mouth recommendations. There’s no denying the influence this strategy will have over other marketing and sales methods.
Sending this video brochure to your target audience will undoubtedly make waves and have a huge impact on your overall business.
Remove the obstacles of getting your target audience to instantly see and hear your customized video message.
Proven as one of the top high-ticket marketing solutions that will give you an edge, video brochures will certainly intrigue your audience and leave them wanting to learn more.
