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3 Tips for Making the Most out of Digital Marketing
Digital marketing is an area of marketing that makes use of the internet and online-based technologies such as desktop computers, laptops, iPads, and mobile phones. Various techniques are used which help businesses to climb search lists and become more visible to their customers.
There is a lot of information out there to be searched, so for a business to be found its owners and staff need to, more than ever, have a thorough grip on how social media and keywords can be used to a business’s advantage, as much as how they are used in private communications and for internet shopping. If not the business and its employees, someone externally should be hired to take care of a business’s digital marketing requirements.
This article will explore 3 ways that are adopted by businesses to make the most out of digital marketing as a tool to drive a business forward – read about it!
SEO and Pay Per Click
Both these methods will generate extra traffic to a website than a business will have experienced before by improving its position in search lists. Either organically, as in the case of SEO (Search Engine Optimization), or at a cost per advert clicked on, when the PPC (Pay Per Click) method is used.
The benefits of running both SEO and PPC combined are that the conversion data and keywords from PPC can be fed into the organic search that SEO conducts. Links can be targeted in organic and paid traffic for high-performing keywords to increase the volume of traffic to a website. The A/B testing relating to landing and ad copy pages can be integrated into the landing and organic listing pages.
It will target users at every stage of the customer journey, whether they are researching or comparing items to purchase, in using commercial keywords. It will allow users to test their keyword strategies in PPC before they commit to adopting a long-term strategy with regards to SEO. Any remarketing will allow a business to stay ahead of its visitors, after an initial touch using organic searching and customization of messaging by its website users. Awareness and confidence will be increased by their being strong organic and paid visibility.
So, it is certainly worth considering these two digital marketing strategies for your business. Better still, used together, they create a very powerful marketing strategy.
A business needs to engage with social media to get themselves noticed and help build their brand. Not just to put adverts on but to comment on related posts and gain a presence online. Interaction with customers is all-important. It is vital to have a facility on a website that allows customers to chat in real-time to staff about a product concern rather than have to wait on an email reply for an answer to their immediate question.
Everything is more instant these days. If a customer cannot gain an answer straight away, they will simply visit another website where they can obtain the answer instantly. This then leads to them buying the product they desire on that particular website instead. Customer service is just as essential as price in that respect. Once you have a captive audience, you have half sold the product.
Making the Most out of Digital Marketing: Training
It is worth investing the time and money in training staff to be more aware with regards to online communications in a business sense. It does not necessarily translate that their knowledge of using social media privately will provide your business with the ultimate advantage. Also, consider hiring an external company to help run your digital marketing strategy and campaign to make it effective, when you do not have the skillset within your current staff. It may be more cost-effective than hiring full-time staff for the role.
In conclusion, we can get the most out of digital marketing by combining SEO with Pay Per Click as powerful digital marketing tools, engage with customers online using digital chat facilities rather than rely only on email contact as an online form of communication, and train staff where they show the aptitude for digital technology, as well as hire experts in the digital marketing field to bridge the gap in staff knowledge.