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6 Social Media Strategies to Help You Get Halloween-Ready
For many people, Halloween is the time to dress up in exciting costumes, watch many scary movies, and eat candy. But if you’re an entrepreneur, Halloween is much more than a celebration to you. For you, the season brings about the perfect chance to get your brand name out there through special seasonal promotions, sales, and much more.
And what’s the best way to show your customers how much you love Halloween?
Social media, of course! Halloween social media strategies!
Most of your customer base can be found on at least one prominent social media platform. As a business, your job is to make sure your brand pops up on their feed enough to make them think of you whenever they think of “Halloween.”
So, how do you make sure your social media strategy stays effective during Halloween? Follow these 5 effective promotional tips to find out.
Halloween social media strategies: add a creepy touch to your logo
Your logo is your identity. It is what helps your customers recognize you. So why not add a little seasonal flair and show your audience how excited you are to serve their Halloween needs?
Add a splash of Halloween by changing up the color scheme of your logo and using it as your profile photo across social media sites. Throw in a hint of the traditional Halloween colors; orange and black, or purple and green. Add in some spooky elements, like a witch’s hat, a cobweb with a spider hanging off it, or a pumpkin.
Adding this seasonal twist to your logo will help you showcase that you’re officially ready for the Halloween season and that you have a lot of creepy surprises in store for your audience.
One of the best ways to promote your Halloween sales is to encourage your customers to post pictures of themselves with your products along with a fun, catchy hashtag.
Create a hashtag for your Halloween sale and have it blow up on Instagram and Twitter by asking customers to use the hashtag in any posts and stories they create with your product. For instance, if you’re a business selling Halloween costumes, create a unique hashtag for your special offer and encourage customers to tag it whenever they post in costumes brought at your store. Starbucks’ special #ZombieFrappuccino hashtag a few Halloweens ago is a great example of how to go about this.
Alternatively, you can look for an already trending hashtag, such as #Halloweenmakeup, and jump on the bandwagon by encouraging followers to tag your page whenever they use your seasonal product. Entice them by offering a special giveaway for the best or most liked posts with your hashtag and tag.
Give out a Halloween promotional code
With Halloween creeping closer, you probably have a lot of seasonal sales, offers, discounts, and special promotions for your customers. So why not spread the news about these deals through social media?
Conjure up your own promotional code for Halloween to promote your online sales and share it on your Facebook and Instagram stories for a limited time. This will drive traffic to your page and will have people hopping to your website.
Here are some fun ideas for promo codes to inspire you to create your own:
- Buy 1 get 1 free with code HALLOWEEN on our website;
- Get an additional 20% at checkout with code SPOOKTACULAR;
- Get a special discount with the coupon TOMBSTONE on our website.
Share this promo code by posting exciting sales posters on your feed and stories. You can find a wide range of Halloween poster templates through online sites like PosterMyWall that you can customize according to your needs. Add a link to your website to direct your customers straight to your sales.
Your social media feed should be focused on more than just your product and how you offer it. It should give your followers an all-rounded spooky experience for Halloween. And one great way to do that is by engaging your audience through fun social media games, brainteasers, jokes, and much more.
Release an exciting Halloween bingo game on your Instagram and Facebook feed. Encourage customers to check off as many as they can before Halloween. Reward those who get “Bingo” with a special Halloween giveaway in the form of a gift, a special mention, or a small discount.
You can also keep it simple with some hilarious Halloween-themed puns. Inspire some daughter among your followers with jokes and teasers about ghouls, witches, vampires, and all other creatures that lurk about in the scary season.
Go live with your scary offers
If you own a retail outlet, cafe, or any other sort of brick-and-mortar store, you probably already have thought about adding a spooky touch to your decor. Some black and orange streamers on the ceiling; a few Halloween posters on the walls; a cobweb and a tombstone here and there to complete the look. You probably also have a lot of Halloween-themed products that you want your customers to know about.
So why not go live? Use Facebook and Instagram live to show your customers around your store and give them a glimpse of the Halloween experience you are offering. You can also showcase your products. If you’re offering some fun Halloween-themed menu drinks, take your audience behind the counter to show them how it’s made. If you’re a retail store, give them a view of your fantastic seasonal display.
Stir up the holiday excitement through live videos to encourage people to visit not just your feed but your store as well.
While planning out your social media strategy for Halloween, remember to be creative, unique, and on schedule with your promotions. If you’re still looking for more interesting ideas and tips on how to vamp up your social media feed this Halloween, try out the PosterMyWall Halloween Calendar for exciting ways to promote your business this scary season.