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How to Advertise Your Online Tutoring Business in 2022
Over the past few years, the eLearning industry has gone through something of a boom. With the pandemic shutting down schools, colleges, and universities worldwide, educational institutions were forced to think of new ways to engage with students to deliver their curriculum successfully.
Of course, the logical solution was to take things online through webinar tools such as Zoom, Skype, and various specialized eLearning platforms.
As it turns out, this transition proved to be a huge success. According to PapersOwl, online learning takes up to 60% less time than traditional classroom learning and boasts vastly improved student retention rates. As a result, the global eLearning market (and its various sub-sectors) are expected to reach a valuation of $400 billion by 2026, signifying this new learning method’s rapid adoption.
Advertising your online tutoring business
With all of the above in mind, it’s clear that now is as good a time as ever to be in the online tutoring business. However, despite the growing demand for these services, getting your business off the ground can be tricky, especially when starting.
Even if you are an excellent teacher who knows how to deliver knowledge to students in the most efficient manner, you will find it difficult to make any real income if you don’t know how to market yourself properly and drive students towards your business.
After all, competition is heating up in this space with each passing week, and students now have more choices than ever before. With this in mind, we have created this quick guide to demonstrate how to market online tutoring businesses more effectively. Let’s get to it.
Build a website
First, you must establish an online presence where people can find you. While there are plenty of digital platforms that you can use, creating your website is typically advised, so you can fully control how you present yourself.
In many ways, you should treat your website like an online portfolio, similar to that of a freelancer. The overarching goal of a website is to build trust, credibility, and authority in your field. You can do this by including things such as:
- Student testimonials;
- Reviews and references;
- Examples of positive outcomes from previous students;
- Your work history (teaching experience and resume);
- Contact details;
- Links to social media accounts.
Invest in PPC ads
Next up will be PPC ads. For those unfamiliar, PPC stands for Pay-Per-Click and is one of the most common digital marketing methods. While PPC advertising may initially seem simple, it can be incredibly competitive, especially as more tutors enter the space and fight over popular keywords.
That said, PPC ads are the best way to get quick traffic to your site, which can be extremely helpful when launching your business.
There are various platforms out there that allow you to display paid ads to consumers. The most popular include Google, Facebook, and Instagram, enabling you to market your tutoring business across search engine result pages (SERPs) and social media. For best results, narrow your target audience to the demographic group that would be most interested in your services.
Utilize eLearning platforms
Depending on your tutoring service, eLearning platforms can be a great place to market your business. Take Preply, for example, one of the market leaders in providing private online language learning courses.
Here, tutors can create profiles detailing the methods they offer, their prices, schedule, and student reviews. You can even include a short video that will be displayed to prospective students that may be interested in your course, giving you a chance to sell yourself.
How to advertise online tutoring business: amplify your social media presence
Unsurprisingly, social media is one of the best ways to spread the word about your tutoring business if used effectively. Students of all ages and interests use social media, giving you an excellent opportunity to tap into them and turn them into paying customers.
You can establish a social media presence for free even if you don’t have a huge marketing budget. All you have to do is post educational tips and relevant news and give an insight into the service you will provide to students when they purchase your course.
Invest in content marketing
Once your website is up and running, you can start driving organic traffic to your business. The beauty of organic traffic is that it is free. Once you rank for relevant keywords on the SERPS, potential students interested in what you can offer will come through to your website.
To rank for these keywords, you need to produce high-quality SEO-optimized content that answers common questions in your industry and provides value to readers. This will help establish authority in your sector while building trust between you and your students.
How to advertise online tutoring business: Reputation is everything
Finally, keep in mind that your reputation is crucial to your capacity to bring in new pupils. No matter how well you market your services, you will struggle to maintain a profitable business if you have negative reviews and dissatisfied students.
Thus, try to make time to practice your craft and concentrate on providing outstanding service to your pupils by going above and beyond for them. After all, their success is your success.