When it comes to creating content, there are those who do it well and those who really exceed the expectations of the audience. You want to be in the latter category, whether you’re operating as a business or an influencer, for example.
Elevating your content takes time and effort to improve the skills you’ve already gained with content creation. With that being said, here are some tips to transform your content online from amateur to professional.
How To Elevate Your Content Online From Amateur To Professional: Identify Your Audience
First and foremost, it’s important to nail down and identify who your audience is. This is important because you want to create content that’s going to engage with them successfully. If not, then you run the risk of the content you create falling flat and being uninteresting for anyone who comes across it. Knowing your audience is beneficial in many ways because it helps not only create content but also create content that will help them do what you need them to do – like converting to a paying customer.
If you don’t have buyer personas or an in-depth knowledge of your audience, then consider investing the time and effort into doing both. That way, it’ll make your content more tailored to the audience you want to engage with.
Follow the trends
To maximize your content’s success, it’s important to take note of what is trending and what is last week’s news. Following trends shouldn’t be your be-all and end-all when it comes to content creation, but it should certainly influence the type of content you’re creating from time to time.
Consider what’s performing well and if it’s relevant to the type of topics you cover or content you generally churn out. If it is, then incorporate it into your content and if it isn’t, then there will be another trend that makes more sense for your content direction. As much as trends are useful, you should still be selective about what you pick and choose so as to remain relevant to your branding.
No one really enjoys clickbait anymore, but it definitely has an influence over whether someone clicks on your content or not. It’s important to try and use it in a productive way to get people to your pages or content in general but also provide value.
Creating click-worthy titles is something to start paying more attention to. There are certainly lots of ideas and concepts you can come up with for content, but without the right hook when it comes to wording your content, you may fall short of getting the attention it deserves.
Mull over your titles and make sure you’re incorporating some SEO-friendly keywords too where possible. However, avoid keyword stuffing, as that can have the opposite effect.
Not all your content should be about selling
If you’re a content creator who earns a lot of their money from selling products through collaborations or featuring sponsors, it can sometimes run a little thin with your audience. That’s why it’s essential to be selective with the content you provide and how much of it has a selling angle. For every five pieces of content, 2-3 can be sellable content, but the other 2-3 remaining shouldn’t have a selling focus. Instead, it should try to be more educational or provide entertainment that doesn’t require payment.
There are lots of ways you can create content nowadays, from a video overlay on TikTok to Instagram shoppable posts. Varying your content can keep your channels looking exciting and most importantly, engaging for your users.
Varying your content takes a bit more work and effort on your part, but it certainly makes a difference to the general enjoyment of your platforms. Try to mix it up where you can so that your audience is getting something a little different each time they log on and browse your social media feeds.
Repurpose old content
If you’ve got plenty of content that’s out there in the digital world already and is performing well, consider repurposing it to make it more appropriate to the time now. You may have some content that’s a few years old but is still getting clicks. If that’s the case, this content is perfect for updating and recycling out to your audience in different formats. Elevating your content online takes a switched-on strategy and approach, so make use of these tips to take your content from an amateur to a professional level.