Free Tools To Market Small Business
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Free Tools To Market Small Business

Key Points

  • Leverage Google My Business: Optimize your Google My Business profile for better local search visibility, which is essential for driving local awareness and sales.
  • Utilize Free Marketing Tools: Tools like Canva and Mailchimp’s free plans offer budget-friendly ways to create professional visuals and engage customers with newsletters.
  • Maximize Social Media Platforms: Facebook Business Suite and Pinterest Business accounts help manage and enhance your social media presence, driving organic traffic and improving brand visibility.

Whether you are running a small brick-and-mortar business, are about to launch a digital startup, or are looking to advertise your art, craft, or handmade goods, having a winning marketing strategy is paramount.

Nonetheless, if your budget is tight, you may feel like you can’t compete with larger, more established businesses.

Fortunately, there are some smart marketing tactics that allow you to increase your reach and advertise your business for free. In this guide, we’ll explore some of the ones worth keeping in mind.  

Google My Business (Google 3-Pack)

Google My Business helps you get noticed in local searches. It’s free, easy to set up, and essential for local SEO.

  • Here’s how it works: when people search for businesses in your niche and in your location or area, your business will show up among the most relevant results, driving awareness and sales.

For this, it is important to rank in the local Google 3-Pack. To do so, you’ll need a full Google business profile, reviews, up-to-date information, and photos.

Through this profile, you can interact with your customers through reviews and comments, add links to apps for appointments, and keep your clients in the loop with notifications, events, and updates.

Pinterest Business Account

Using pinterest for business allows you to tap into the power of photos, videos, and visuals to showcase your products and brand story.

It’s free and lets you create pins linking to your site, driving organic traffic. 

You can also use Pinterest Analytics, which offers insights into what content resonates with your audience and upcoming and emerging trends, allowing you to refine your strategies.

Partnering with an expert in Pinterest marketing may be important to cut through the competition on this crowded platform. 

Facebook Business Suite

Facebook Business Suite allows you to manage tools like Facebook and Instagram for business, making it easier to schedule content, manage ad spending, and interact with customers across several platforms.  

The suite’s ad management feature helps you plan ad campaigns efficiently, even on a limited budget and gives you access to a world of well-plotted, easy-to-interpret insights.

Ultimately, this tool is non-negotiable: being active on this platform helps improve brand visibility, interaction, and loyalty!


Canva offers powerful design tools for creating marketing materials without the need for graphic design expertise, a great way to advertise your small business on a budget!

Its free version provides access to several templates for social media posts, flyers, and business cards. 

With a drag-and-drop interface, you can quickly produce professional visuals without the need for expert knowledge or skills. Don’t forget that in today’s highly competitive market, high-quality visuals can set your business apart on social media, websites, and print materials!

Mailchimp Free Plan

Nothing drives engagement and customer interactions as much as a well-crafted newsletter! And that’s where Mailchimp comes in.

With a free plan that allows for basic email marketing reaching up to 2,000 subscribers, you can start planning engaging email marketing campaigns without spending a penny.

While all of these platforms are user-friendly, remember that a specialist is just a phone call away. Make sure to get in touch with an expert should you need experienced advice. 

Article by

Alla Levin

Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures.

About Author

Alla Levin

Hi, I’m Alla, a Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures. My mission is to help you grow in your creativity, travel the world, and live life to the absolute fullest!


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Written by small business experts and seasoned journalists

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