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Make Top Quality Packaging Your Top Priority
As a manufacturer, you must be able to manage the cost of production and value of your products. You also need to take into account a number of other things, like taxes, wages, and packaging.
Out of all of these, the packaging seems like the best place to cut some costs and increase your profit. However, you might only be creating a temporary boost, all the while hurting the prospect of your products in the future.
The importance of good packaging is manifold. Marketing experts at Box Co-Op offer you an insight into what makes the design of a box appeal to customers in this article https://www.boxcoop.com/packaging-university/box-design-tips/.
The First Impression
We decide about a lot of things in the first seconds of seeing them. Whether it is people or products, the first impression can be hugely important. What the customers see when they look at your product for the first time will forever after be associated with your product and, by extension, your company.
Cheap, poor quality packaging is instantly associated with the poor quality product, and it will be passed over without a second glance, no matter how good the product itself is. The amount of time and effort you put into the packaging shows the customers how much you care about the product.
If done right, your products’ packaging can become the ambassador of your product wherever people see it. In a way, a nicely designed and properly made packaging is an investment into the loyalty of existing customers, as well as potential new ones.
Most people are intrigued when they see a new product with interesting or high-end packaging. Even if they didn’t originally plan to buy your product, the eye-grabbing packaging can really sway them your way. Even if that person doesn’t buy the product, they are now aware of it and can recommend it to others.
When it comes to materials, you need to consider two main factors. The first thing is what will protect your product the best. Depending on the product, you may want to use paper, cardboard, plastic or some other material to package your product.
The other important factor you need to be aware of is the image you are projecting with the packaging. More and more people are aware of the wastefulness of our society and they want to do something about it. So a product packed into plastic may not have the same appeal to environmentally conscious customers.
Additionally, paper and cardboard can easily be recycled several times at fairly low costs. And even if it isn’t recycled, the natural material of paper and cardboard means that it will dissolve naturally very quickly, unlike plastic and other artificial materials.
Another benefit from investing into a bit better packaging is the fact that more expensive variants tend to be sturdier and protect your product better than the cheap ones. The thickness and the quality of cardboard which goes into high-end packaging are significantly better than the cheaper variants.
Ultimately, it all comes down to your marketing strategies. However, in this market full of established and budding businesses, it is hard to find an audience without a solid strategy and top quality products. The quality of packaging can only help in that respect.