Powerful Ways to Promote Your New Website
Developing a business website can be exciting, as there will be much optimism regarding the potential sales that will come your brand’s way in the future. Yet if you want to succeed, you need to have a solid online presence, which can be difficult when you’re just getting started.
You cannot expect to hit live on your website and for a backlog of traffic to instantly visit your website, as increasing your online visibility can take a great deal of time and hard work. To give yourself the best possible chance of success, here are four powerful ways to promote your new website.
Search Engine Optimization
Most consumers find a website via the search engines, as they will start typing in keywords to find a site that complements their needs. While you might have a great product at a great price, your audience will struggle to find you in the search engines if you fail to optimize your website.
Search engine optimization (SEO) tactics will help to improve your organic ranking in the likes of Google and Bing. Naturally incorporating relevant keywords into your website will indicate to the search engines what a page or site is about, which can help you to rank higher in the SERPs.
However, there are also approximately 200 Google ranking factors to contend with, such as writing authoritative copy, internal linking, a fast page load time, and increasing the number of quality backlinks to your site. Yet you must aim to identify what they are to increase your chances of reaching the top of the search results for select keywords.
Paid Social Media Campaigns
In addition to running organic social media campaigns, your new business might also benefit from using paid social media promotions, which can help you send a post directly to your target audience. You can customize your ad to ensure it reaches a specific age, gender, geographical area, and interest. It’s the reason why 4 million businesses are now paying for Facebook ads to regularly connect with their desired customers.
Attempting to compete with multiple direct competitors online can be a little overwhelming. Many will have extensive experience building a solid online presence, so you might find it a challenge to exceed them in the search engines.
Fortunately, blogger outreach could provide the perfect solution, as you could secure blog posts on relevant, high authority websites. Incorporating a backlink on a trusted, third-party website can increase your website’s domain authority, which can help you to climb to the top of the search engines for a specific keyword. Get in touch with Click Intelligence to find out more.
It can be a little bit disheartening if your new website is live and is receiving next to no traffic. Thankfully, Pay-Per-Click (PPC) marketing is one sure-fire way to help people instantly find you in the search engines.
PPC will allow you to pay for ads that will appear on page one of the search engines using Google AdWords. You simply inform Google how much you want to spend, and the keyword you want to rank for, and you’ll pay each time a user clicks on your search engine ad.