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How to Prepare Your Online Business For 2019
Are you someone who is currently running an online business? If you are, chances are you are looking to up the ante on your online presence as the new year approaches us. With business and marketing trends constantly changing, ensuring that your business keeps up with the times is essential in any successful online presence.
In this article, we will look at you can prepare your online business for 2019, so read on to find out more.
Consider Web Scraping
If you aren’t already using a web scraper, 2019 just may be the time for you to jump the gun. Web scraping is a tool that you can use to save you invaluable time and money by automating your data extraction process.
Web scraping tools are also a fantastic way to keep up to date with web analytics and the behavior of your consumers, along with a whole host of other valuable information that will assist you in fine-tuning your website and overall online presence in 2019.
Automated data extraction will save you time as opposed to doing it manually, and you’ll be provided with important marketing intelligence which will help you rise above your competitors. Web scraping is something we definitely recommend to anyone running an online business, so the time to invest in it is now.
Connect On Social Media Platforms
It is no secret that our world basically runs on social media these days. Most companies now have an online presence on social media, whether that be a business page on Facebook, an Instagram feed or a Twitter account to keep your customers updated on what’s going on round the clock.
If you haven’t ventured into the world of social media, we strongly urge you to do so as you will be able to increase your brand awareness and reach out to millions of potential customers on the internet. A great tip is to study your audience and fine-tune your social media presence in accordance with what your target customers like.
For example, if most of your customers utilize Instagram on a daily basis, you’ll want to ensure that you have an interactive Instagram profile that is constantly updated with information for your clients or customers to access. Social media is the way of the future, so get started now!
Focus on SEO
When it comes to creating a strong online presence, nothing is more important than SEO. Search engine optimization is one of the best tactics to drive traffic to your website, and in turn, increase your conversion rates. Did you know that 70% of us focus solely on what appears on the first page of a Google search?
If your website isn’t ranking on the first page, you may be losing a huge portion of potential customers, which is something you will want to avoid at all costs. In order to dominate the SEO game, you will want to ensure that your website is fully optimized (especially for mobile) and that it is home to authentic, quality content that people are searching for.
You can also use tools such as Google Keywords to help you figure out target keywords that will help your future customers find you online. Focusing on SEO in 2019 is one of the best ways to prepare your online business for 2019.
Spruce Your Website Up
Now, there is no point in working hard on social media and SEO if your website is looking a little outdated and sad. Your website is the first point of contact between your business and potential customers, which is why it is critical that it is functional, easy to navigate through and has an overall professional look.
Ensure that your design is mobile friendly and that things are kept looking neat and not cluttered or ostentatious. If you need the help of a web designer, we highly suggest using one as it is an investment that you will reap so many benefits from in the long run.
Think of your website as your online storefront – you want it looking inviting, engaging and professional in a bid to attract your target customers.
Last but not least, a great way to prepare your online business for 2019 is to utilize online business directories. Online directories are a powerful tool that you have at your disposal as they feature similar business all in one page.
This helps customers search through companies easily and as long as you are listed on these directories, chances are people will be visiting your website when they are looking for a specific niche.
We hope that this article has given you some inspiration when it comes to preparing your online business for 2019!