If Your Business Is Struggling, Here’s What To Do

Written By Alla Levin
February 11, 2020
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If Your Business Is Struggling, Here’s What To Do

If you’re a business owner and you’ve fallen on hard times, don’t worry.

Speaking to any other entrepreneur will tell you that every business encounters difficulties from time to time; it’s not whether you struggle, but what you do about your struggles that defines you as a business owner.

Some times of trouble are a little more severe than others but think of them as tests of your business acumen.

Still, there are things you can do to alleviate your problems somewhat. Here’s what you can do if your business is struggling.

The first thing you need to look into is financial support for your business.

All businesses need relatively steady cash flow in order to operate, so if yours has slowed down, there are a number of things you can do to help your operation.

The first is to fill your coffers with money from your personal accounts; if you’re sitting on some savings, now would be the perfect time to use them.

Need a quick cash injection?

personal credit rating

Try a lending provider such as fairfinance.org.uk. This way, you can improve your personal credit rating and put some cash into your business at the same time.

Outside of cash flow, the most important factor in your business’ success is a solid long-term plan.

If you don’t have a plan that accounts for every eventuality you can think of then you’re quickly going to run into problems that you didn’t plan for and they’ll derail your business.

Perhaps you’ve already written a plan but things haven’t quite gone as you expected them to. Either way, it’s a good idea to update your plan and take into account any new developments.

Your plan should be organic; it should move, shift, and grow as your business does.

It’s also vital to bring in key personnel from your business and make sure they know what’s going on.

You never know where the next great idea to save your business may come from; everyone from high-ranking staff to lower-level employees should be made aware of what’s happening and invited to contribute.

This has the added effect of making everyone in your company feel valuable, which is a positive thing in terms of productivity and overall employee happiness. Hold regular meetings to make sure everyone is up to speed.

It’s not just your employees that you need to talk to, of course. If your business is flagging, then your customers and clients are a key part of that.

Bringing your end users up to speed means they’ll feel like they’re also in the loop.

You don’t have to talk to them about the ins and outs of your business operations; all you need to do is ask them if there’s anything you could be doing better and how you could provide a more effective service.

If you do this, you’ll notice that your cash flow increases as customers flock to you because they feel more valued.

Struggling business: start looking for a new niche

There’s every chance that the customers you’re currently marketing to simply don’t need or want your business anymore.

If this is the case, it may be time to start looking for a new niche in which to operate.

Think carefully about your product or service. Is there anyone else that might benefit from it, perhaps even more than your current demographic does?

It’s crucial to do extensive market research to see if there’s a niche somewhere that you’re not catering to. Bringing in new customers is the lifeblood of business, after all.

If you’ve done all of this and your business is still experiencing difficulties, then it might be time to start looking at restructuring.

Nobody enjoys making employees redundant – even the word “redundant” carries negative connotations – but it’s sometimes necessary if you want to stay in business.

Look at your books and see where you might be able to cut some costs.

Are there any staff members that aren’t absolutely essential to the running of the business?

If so, take them aside and have a talk with them.

Offer to help them move on – this will soften the blow somewhat.

This mentality also applies to the overall costs of your struggling business.

Are you, for example, running multiple facilities?work from home

Could this be downsized, or even more drastically, completely moved online?

Shifting your business to a completely online operation has several benefits for you, including being much cheaper.

If your business is one for which your employees could conceivably work from home, then it’s definitely worth considering this option.

You could save a huge amount of money and not have to make any employees redundant, which is a win-win.

Finally, it’s a good idea to look into networking as a business owner if you want to help your business to survive.

You may find unlikely allies in strange places; partnering with other businesses can help you to find customers in niches you hadn’t previously considered, and you’ll also gain a valuable partner to potentially help you during particularly difficult times.

Networking is a great idea all-round for a business owner, but this goes double during times when your finances aren’t looking as great as they potentially could.

Never neglect the power of business partnerships.

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