Tangible Tactics: 5 Print Marketing Essentials for Your Small Business

Written By Alla Levin
May 04, 2020

Print Marketing Materials for Your Small Business

Discover great print marketing materials and ideas your small business could use to promote its products and services in this roundup. Do you want to give your business more presence in its locale? These days, it’s easy to overlook the effectiveness of print marketing, especially for start-ups and small businesses.

You must remember that marking isn’t only about reaching your digital audiences. In business marketing, one of the most effective techniques is to use tangible materials. In this guide, we’ll give you a list of five print marketing materials that are essential to every business. Keep reading to learn more about them.

Print Marketing Essentials: Brochures and Flyers

Two of the most important tools in marketing include brochures and flyers. They offer a fast and direct way to give your customers. It’s best to give these out during events, in direct mail marketing, and to keep a batch of them on the front desk. Make sure these materials are colorful and eye-catching but not too crowded. You want to keep the text content brief but also informative. Having a DC-646i PRO Cutter Creaser in your office will definitely come in handy.

Business CardsPrint Marketing Materials for Your Small Business

Next, we have yet another essential tool for business. Most people keep business cards for future reference. Business cards also hold all the vital information the recipient needs. While minimalistic business cards are in right now, it’s better to include all important data in a card.

How you design and create a business card says a lot about your business or as an agent. For example, if you stand as a green company, it’s better to use cards printed on recycled paper. Business cards aren’t things you throw away when you meet a business prospect, partner, or client. Business cards are also some of the most common print marketing materials. If you’re not printing your own, a business card design and printing service can offer you templates and designs.

Loyalty Cards

Give your customers a reason to come back to you with loyalty cards. They’re great incentives that encourage repeat business. They’re also a cost-effective solution for both you and your customers.

The typical loyalty card offer is “Buy products X times to get 1 free”. Some businesses use a point system wherein every time a customer buys from them, they gain points. After some time, the business will offer freebies the customer can “buy” using their points.

Calendarspromotional materials for business

Calendars are the perfect promotional materials for business if you want yours to be visible to customers for 365 days. It’s a great marketing tool that invests in time. Some businesses even add cut-out coupons to their calendars.


If you have a lot of products and services already, it’s a good idea to create a catalog. This will best suit customers who are shopping for specific items or services. From a marketing perspective, using catalogs is a strong approach, especially for stores.

Take Amazon’s toy catalog, for example, which put the company ahead of its biggest competitors. Note that a catalog is a more systematic list of products than a brochure. Brochures work best to attract customers while catalogs can help finalizes the sale.

Invest in Print Marketing NowInvest in Print Marketing Now

Now you understand the value of print marketing and why your small business needs them. We hope these things help your business prosper. Remember, it also takes tactical design to make these materials effective.

The efficiency of these materials also depends on how you distribute or use them. Looking for more great guides and content like this? If you liked this print marketing materials list, don’t hesitate to check out our other guides now.

Infographic created by Integ, a commercial printing company

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