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How To Make Your Business Stand Out From Your Competition
Most customers aren’t loyal to just one brand, and they’ll happily flit between different businesses to get the best price or best service. If you’re going to be successful, you need to stand out from your competition, so you can attract their customers and hold onto them.
Great Customer Service
A lot of customers are entirely willing to take their business somewhere else after just one bad experience with a company. In a competitive market, you can’t afford to lose customers to bad service. Great customer service should be the core of your company focus, as all those tech giants tell you in their talks.
If you don’t deliver a great customer experience, you need to try to fix the problem by responding to the negative review. Keep an eye on negative and positive reviews to help you give better service.
If you give good service, try to get reviews. A lot of customers consult online reviews before deciding where to give their business to.
Take inspiration from business owners like Paul Ognibene, who has strongly branded their companies so their work is instantly recognizable.
First impressions of the brand are formed with the first ten seconds of encountering them. This is why you need to get your branding right. You need to stand out. Think about some of the biggest brands in the world. Their logos are immediately recognizable, even if they don’t seem to have much to do with what the company actually does.
Another big part of the brand is color. Color plays a big part in brand recognition. Stick with consistent brand colors and fonts to help people recognize your company. Think of Coca Cola’s red cans or the dark green of the Starbucks mermaid. Purchasing decisions are made largely consciously, so brand recognition really matters.
Stand Out From Your Competition: Build A Strong Online Presence
In the modern market, most consumers find local businesses online first. Because of this reliance on online search is essential to your company being successful. There are a lot of different things that you can do to improve your presence online. If your online presence is poor, then you’re losing out on potential customers. There are some key areas that you need to focus on first to get your digital presence strong:
- Local SEO
- VEO strategy
- Local business listings
- Social media
- Content creation
Each of these will work to attract potential customers to your website, keep them on your site when they get there, and help to position you as an expert in your field. Use your digital presence to show leads why your business is the best at what you do, and why they should choose you to do business with. If you’re pressed for time as a business owner, most of these tasks can be outsourced to outside agencies or freelancers.
By making your business stand out, you can attract more leads, convert leads to customers, and hold onto those customers, instead of losing them to the competition.