How to increase sales in business
Share this post

How to Increase Sales in Business: Sales-Boosting Strategies For 2021

Many businesses experienced a fall in sales in 2020 due to the pandemic. If you’re looking to revive and boost sales in 2021, here are some strategies to create more leads and improve conversion rates. 

Revamping your marketing strategy

Marketing plays an integral role in connecting businesses with customers and encouraging consumers to take the next step along the sales funnel. If your campaigns haven’t sent sales soaring, or you’re struggling to make a splash online, it’s beneficial to consider making changes. Revamping your strategy and using targeted techniques will help you create more leads and improve lead quality.

If you don’t have an in-house marketing team, it’s wise to explore the possibility of working with an expert agency such as Hiring an agency with a proven track record will help you identify and address your current strategy’s weaknesses and improve results.

Your campaigns should promote your brand, target your ideal buyer and focus on techniques and platforms that are likely to reach and resonate with people who have a genuine interest in the products and services you sell. 

It’s also important to consider the pandemic’s impact on consumer shopping and spending habits when freshening up and modernizing your marketing campaigns. Online shopping has become increasingly popular, and businesses can take advantage of email communications, social media (learn more on how to sell through social media here), search engine optimization, and brilliant, mobile-friendly websites to attract attention online.

Even if you don’t sell products online, you can use techniques like local SEO to enable customers to find you and get in touch. Research suggests that over 85% of smartphone users will contact or visit a business within 24 hours of conducting a local search. 

How to increase sales in business: engaging with customersHow to increase sales in business

Times have changed, and the way people shop and make decisions about what to buy is now very different. Today, consumers take more interest in brands and what they stand for, and they want to enjoy the shopping experience. Business owners can showcase their brand’s human side and build strong relationships with existing and new customers by engaging with people online and making an effort to keep in touch and optimize the buying experience.

From personalized emails and social media posts that feature real buyers to exclusive discounts and a seamless, quick buying process direct from product pages or shopping posts, it’s crucial to go the extra mile to impress your customers and encourage them to stay in touch. For more tips on creating better relationships, take a look at this article

One increasingly important task for businesses is to achieve excellent reviews and ratings. More than 90% of consumers now read reviews before making a purchase, and a bad review can contribute to lost sales. You can improve scores by prioritizing customer service, providing round-the-clock customer support, and going the extra mile to make your clients feel valued. Reward loyalty, make an effort to connect and communicate with customers and offer deals and discounts for repeat purchases. Encourage existing clients to leave reviews, recommend your business to friends and family, and feature verified reviews on your website and social media posts. 

Running promotions

If you’re launching a new product or service, you’re keen to expand your online reach, or you’re looking to grow your following, it’s a great idea to run a promotion. Examples include competitions and giveaways, flash sales, and special offers on specific products. Hosting a competition is a fantastic idea because people get excited about entering, they share the post with friends and family, and they trigger a ripple effect.

If you ask followers to like a post, share it, and tag a few friends to enter, for example, your following could increase rapidly, and those people will then see all your posts long after the deadline has passed and the winner has been announced. You can also up-sell products by offering a freebie with every purchase on your website or run sales that enable customers to enjoy money off or get a free product if they spend a certain amount. Shoppers like to feel like they’re getting a bargain, so money off coupons and codes usually work well. 

How to increase sales in business: developing new products and servicesDeveloping new products and services

The world has changed in the last year, and many of us are adapting to new ways of learning, working, and shopping. As a business owner looking to drive sales in 2021, it’s beneficial to look out for opportunities created by the pandemic and the emergence of new trends and shopping habits. Online shopping is trendy. There has also been a sharp increase in demand for products linked to working and working out at home, feeling comfortable at home, and safe, Covid-friendly entertainment.

Try to spot and tap into emerging trends by developing and diversifying your range of products and services. If you have a clothing brand and usually produce streetwear or formal pieces, for example, branch out and capitalize on growing interest and demand for luxe loungewear, pajamas, activewear, and comfortable, smart clothing is suitable for endless Zoom meetings.

You could also look to expand a range of home and garden products to cater to the shift towards home working or adapt existing programs or apps to benefit those who are learning or working from home or looking for fun ways to pass the time. Analyze sales figures, look at what people are buying and engage and communicate with your existing customers to see what they would like you to produce. 

Many business owners will be looking to boost sales and increase client numbers in 2021. If your company experienced a slump in sales in 2020, or you’re struggling to recover and bounce back, there are several strategies you can explore to try and expand your client base and generate profits. From revamping your marketing strategy and creating better quality leads to engaging with customers, running offers and promotions and developing new products, and tapping into emerging trends, there are ways to work towards a brighter future. Analyze data, seek expert advice, take customer ideas and feedback on board and look for opportunities to capitalize on and cater to new consumer trends and habits. 

Article by

Alla Levin

Hi, I’m Alla, a Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures. My mission is to help you grow in your creativity, travel the world, and live life to the absolute fullest!

About Author

Alla Levin

Hi, I’m Alla, a Seattle business and lifestyle content creator who can’t get enough of business innovations, arts, not ordinary people and adventures. My mission is to help you grow in your creativity, travel the world, and live life to the absolute fullest!

movies for entrepreneurs

Boudoir photography allows women to celebrate their sensuality through graceful, intimate photographs...

I Recommend

All the information you need to understand the business world, your career, and marketing. All the information you need to understand the business world, your career, and marketing.

My favorite tools for creators

My favorite Tools for Content Creation

I recommend

Be Informed, Be Inspired - Join Today


Fact-checked with real-life-backed research

Written by small business experts and seasoned journalists

Updated to reflect the latest modern trends and advances

Reviewed by board-certified tech and lifestyle professionals