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How to Optimize Blog to Increase Traffic
Digital marketers often hear the question of how to attract blog traffic. But it’s a long process that requires patience, time, and effort. That’s why we’ll look at both paid and free methods of driving traffic to the blog.
There are several ways to get blog traffic:
- Creating content;
- Working with forums;
- Development of groups and pages in social networks;
- Work with blogs.
Of course, when it comes to improving targeted traffic to a website, free methods are only conventionally free unless you do it all yourself. Otherwise, you’ll need to pay experts for the work.
If you take it upon yourself to create, publish, and distribute (distribute) content, this method can be considered conditionally free because it will require a lot of work. If you order articles, then the investment will be lower than the cost of advertising. The advantage of this method is that the content, even once paid for, will work for you for a long time and without additional investment.
Content to Promote the Blog and Get Traffic
Create useful content regularly and post it on your blog! But just publishing a few articles is not good enough. To start with, find out what topics are popular with your target audience, build a semantic core based on the demand, optimize texts and images for search engine requirements (lists, paragraphs, title and description meta tags, H1-H6 headings), and use important key phrases. If everything is done correctly, users come from search and other sources, view the content, share links to posts, add the blog to bookmarks and recommend it to others. Through recommendations, the content gains popularity and gets traffic to your blog.
Write from your heart and for people, but don’t forget about search engine crawlers who need to find your texts somehow. It is not enough to publish useful materials on your blog; use guest posts on platforms popular with your target audience. Find blogs and media in your area, find out which resources publish free content, and go for it! For your content to be free, it should be useful and not promotional. Most sites publish unique texts, so don’t rewrite articles from the blog, do a “smart” in-depth rewrite, and enrich the text.
There is another workaround to increase targeted traffic to your site without spending a lot of money. To make your page or group popular, you will have to spend a lot of time and effort creating quality content, publishing regularly, and interacting with other groups to increase your reach. Well, or you can hire a professional to do it, and then the method is no longer free.
Search Engine Services
Search engines have various built-in services that can attract additional traffic to your blog.
The most common are search engine geoservices, which are a great way to promote yourself in local search results. This means that you will be found by requests related to the location: street, district, subway station.
We recommend plugging in other services for the blog as well:
- Google Images – displaying pictures by key queries.
- Google Travel – service for travelers. For hotels, hostels, guest houses, the section of this service that aggregates information on tourist accommodations is relevant.
Don’t also forget the most coveted sorcerer for content and commercial sites – the featured snippet. This service is a short response to a “zero position” query with a link to the site from which the information was pulled. Statistically, the featured snippet “pulls” more than 8% of clicks from results in the top 1. This is not to mention the huge competitive advantage: the information from your site and the link to it is specifically highlighted by the search engine and stands above all organic results.
For search engine promotion, you must not only use SEO rules for content design. You need to take care of external links. You can visit this page to buy backlinks and attract the target audience for your site from external sources. Backlinks are also ways to improve search engine results and increase blog traffic.
Optimize Blog to Increase Traffic: Social Networks
Social networks provide stable free traffic with the right approach.
What to do:
- Develop groups, get subscribers and attract users from social networks to the site;
- Make announcements of interesting materials from the site in their own and thematic publishers. Your resource should be prepared for this a set of works on SMO (Social Media Optimization);
- Promote in those social networks, where “lives” your target audience;
- For business spheres where visual content plays a big role, Instagram is suitable;
- Actively participate in discussions in thematic communities. You can unobtrusively advise your site, product or offer to subscribe to a group, give recommendations. If you’re active, new users won’t make you wait long;
- When publishing content on social networks, be regular, set a schedule for your posts, and follow it. If you don’t have time, it’s better to have 1-2 full-fledged pages than 5-6 pages, which you will fill only from time to time.
Many people try to speed up promotion in social networks, especially at first, with the help of “Like” exchange services. It is really possible to get free likes and subscribers with their help, but they are of no use in promotion efficiency.
Paid Ways to Attract Targeted Traffic to the Site
Do you know how to get your blog noticed in paid ways? With money, things will go faster and more efficiently. Among the basic and quick ways:
- Contextual advertising;
- Targeted advertising in social networks;
- Buying advertising from bloggers.
With properly configured contextual advertising campaigns, you can literally buy targeted traffic to the site. The main thing here is to correctly set the parameters by which your ads will be displayed. It’s important that your target audience, not just random people see them. This setting is called targeting, and it’s better to contact the experts for this.
How to Optimize Blog to Increase Traffic: Resume
With the advent of new blogs on the Internet, it’s getting harder to stand out from the competition. The good news for readers is that there is now a race to the top to give people the most value in free content.
What this means for you as a blogger is that to gain reader share (and attract traffic to your blog), you need to find smart ways to use your own strengths, expertise, and relationships to capitalize on the source of sustainable traffic. This is the answer to the question of how to get traffic to your blog.