6 Simple Ways to Cut Costs While Promoting Your Business
Now more than ever, companies are looking for ways to ensure that their businesses stay afloat and profitable. While there are many business strategies in place to encourage profitability, only a few of them will allow you to promote your business as you cut costs. Below, are some of the best ways to cut costs in your business and promote it simultaneously.
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Cut Advertising Costs by Building an Online Presence
Many potential customers are online, and savvy business owners are taking advantage of the internet. With your target audience online, you can cut advertising costs. First, you will need to establish your online presence by creating a website. Websites allow search engines like Google to rank them accordingly and make it easier for your clients to find you.
Further, you can make use of different social media channels to boost your business presence online. Some of the best platforms to use for business include Instagram and Facebook. Lastly, you can invest in email marketing as one of the best and most effective low-cost marketing solutions. You can use emails to send details about offers or simple tips that your target audience may need. Eventually, you create rapport with them, and you ensure that they are always aware of your business.
Content Writing 
Content writing allows businesses to share information and convince their target audience to buy a service or product. While there may be several competitors in your industry, unique content allows your customers to learn about what you offer, find relevant information about you, and compare your products and services. With the right content, you can get them hooked from the moment they come to your website.
While the right content writing strategy has numerous advantages for businesses, many companies still do not know how to outsource content writing. This means that you might not have the right strategy for your business.
Professional content writing agencies can help your business develop the right content writing strategy for optimal results. You will be able to determine your needs, set a budget, and find the right ways to relay your brand and image to clients with the right content writing strategy. This way, you can spend more time focusing on other core business activities rather than fumbling with something you do not know how to handle.
Invest in Chatbots
Chatbots are quickly taking over the market by storm as they offer businesses a convenient way to provide customer service instantly. As a marketing tool, these bots offer instant messaging in real-time and are especially useful for those who are looking to answer simple customer questions. With a chatbot, you can provide 24/7 customer service without having customer agents working throughout to achieve the same results.
While chatbots are not a replacement for humans, they are a good way to complement the work of your own staff when they are not around. Your company will always be seen as one with round-the-clock representation. In addition, it will help you to significantly cut costs that you would have accrued with an around-the-clock human team.
Promoting Business: Invest in Local SEO 
Often, potential customers come online searching for a business that offers a particular product or service within a locality. Therefore, businesses that have optimized their profiles have better chances of appearing on Google’s first page results compared to their competitors within the same area. Local search engine optimization involves optimizing your Google My Business profile and finding and rating highly for local keywords.
Google uses ranking signals for local rankings. Some of them include:
- Location;
- Online reviews;
- Social media shares;
- Presence of a Google My Business Listing;
- Google Map star ratings of a business;
- The number of check-ins.
Google will often show local results for keywords with area names. However, if the search engine senses that a query needs local results, it will show relevant local results, making it necessary for businesses to rank locally.
While you may have to invest minimal funds to rank highly on local Google search results, you get the chance to promote your business on the first page of Google results and have more customers walking through your door.
Promoting business: Video Marketing
There are numerous benefits of using video marketing for your business. For starters, videos offer you the chance to put a face to your brand, which helps you create a brand personality that your target audience can relate to and also form a deeper connection.
Videos also help you pull traffic directly to the website instead of relying on third-party websites such as YouTube. With the right content, you can even reduce the bounce rate while increasing the time spent on your website.
Thankfully, creating videos is no longer a long, tedious process that requires a lot of expensive tools. Today, it is possible to use a few tools and make quality in-house videos that can be used to market your website and services. You can choose to share your videos on social media for even better results.
Some businesses have had extensive success after their videos went viral and amplified their reach. Therefore, this is a strategy to include in your marketing mix.
Personalization
Personalization is crucial for businesses that want to engage and connect with their audience at a deeper level. By taking small actions such as using a person’s name or sending relevant messages when communicating with a specific audience segment, you can win the hearts of your clients. Ditch the generic advertisements and use relevant, more engaging, and personal content to appeal to your customers. By doing so, you give them recommendations that best suit their needs.
Promoting Your Business: Conclusion
Local SEO, personalization, chatbots, content writing, and establishing an online presence are all marketing trends that businesses should consider if they want to cut costs while promoting their businesses.
While you may not use all of them simultaneously, you can consider a few as part of your marketing strategy to see the difference it makes for your business. By adopting a cost-friendly mindset, you can reduce costs, increase profits and market your business at the same time.
