How Voice Search Is Changing the World

Written By Alla Levin
January 12, 2022
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How Voice Search Is Changing the World

Voice search is becoming more and more popular as time goes on. With this new technology, people can use their voice to find the information they need instead of typing it in or using a device like Google Home. Voice search is all the rage these days. Of course, most people are searching for something via voice on their smartphones, but did you know that it’s also changing how we interact with other devices? Voice recognition technology is becoming more and more common in everyday life.

What is Voice Search?

As we move further into the 21st century, technology constantly evolves and changes. One of the most recent evolutions in technology is voice search. This type of search involves using your voice to communicate with a device rather than typing in text or clicking on buttons. Voice search has been around for a while. It was first introduced as an iPhone feature in 2009- but its use has exploded in recent years. In 2020, about one-third of all Google searches were done through voice commands. So what’s behind this massive surge in popularity? And more importantly, what does it mean for businesses?

A few factors are driving the growth of voice search. One is that people are becoming increasingly comfortable using their voices to interact with technology. With the advent of voice assistants like Siri, Alexa, and Google Home, people are used to talking to their devices and getting results. In addition, mobile search is becoming more prevalent. As people move away from desktops and laptops and towards smartphones and tablets, they use search engines in different ways. Rather than typing in a question or phrase, they are now more likely to use their voices to speak directly into their devices. This is especially true when it comes to searches for local businesses- according to a study, 82% of consumers who use voice search locate a company within 24 hours.

Voice search can play a big role in people’s everyday lives, especially millennials. It has become one of the most popular methods for finding answers or information, with over 20% of searches being made by voice. Many theories have been formed about what this means in terms of online marketing and how it will affect businesses within the next few years. While there is always room for argument as new technology emerges onto the market, here are a few things that we know so far about Voice Search:

  • Voice recognition technology is becoming more and more accurate, with some devices able to understand up to 98% of speech;
  • In the 2020s consumer behavior study conducted by Google revealed the following insights: – 77% expected brands to offer relevant help via an Assistant “at any time” – 50% wanted a brand to “anticipate needs” – 70% would consider switching brands if the technology didn’t work as expected;
  • It can be difficult for companies to keep up with all of these new advancements, but they must do their best. With voice search becoming more popular every day and businesses constantly evolving to adapt accordingly, it’ll become increasingly likely that those who don’t adapt will fall behind.

What are the benefits of using Voice Search?voice search

There are many benefits to using voice search on your mobile app. Some key benefits include:

  • Increased accuracy: Voice recognition technology has come a long way in recent years and is now more accurate than ever before. This means that users will find the information they need quickly and easily without any errors.
  • Time efficiency: With voice recognition, users can get what they need doing faster as there is no need to type out a query. This is especially useful when someone is on the go and doesn’t have time to waste typing out a question.
  • Hands-free convenience: Another significant benefit of voice recognition is that it’s hands-free. This means that people can use voice search while doing other tasks instead of being tied to their devices.
  • Variety: There are many possibilities with using Voice Search, as it can be used for anything from asking questions about the weather or traffic conditions to purchasing items online.
  • It’s like having your own personal assistant – Most virtual assistants that come with smartphones today are voice-activated, meaning they listen to voice commands and respond accordingly. All it takes is for you to say “Hey Siri / Ok Google” or something similar, and your phone will do what you ask of it. You no longer have to reach out for a physical button to activate this functionality! Additionally, some devices also offer facial recognition capabilities, so there is less likelihood of an inadvertent command being given by mistake when simply looking at your device.
  • More accurate responses than typing queries on traditional search engines – With search engines such as Google, you may not always get the best results if you type in a query. This is because the engine will give you what it thinks are the most relevant results based on algorithms that consider a variety of factors. With voice search, though, your queries are read aloud, allowing for a more natural conversation between user and device. In addition, since people tend to speak more naturally than they write, this also leads to more accurate results.
  • Faster retrieval of information – According to Google, its voice search function can return answers within 0.25 seconds instead of traditional typed searches, which can sometimes take up to several minutes to yield any results.

The Future of Voice SearchThe Future of Voice Search

The technology behind voice search has come a long way in recent years. Thanks to advancements in machine learning and artificial intelligence, it’s now more accurate than ever. This is why we see increased use, especially among millennials. According to one study, 66 percent of millennials say they use voice search on their smartphones at least once a day. And another report found that by 2022, half of all online searches will be done through voice commands.

In conclusion, voice search will be an essential SEO and digital marketing player. Empowering your business with voice technology is the first step to staying relevant online, as it will help you reach customers at their most convenient time. Companies must keep up with these trends because failing to do so might mean losing money or, even worse, an active customer base if they cannot compete against competitors who have integrated voice features into their websites. There are three main ways companies can benefit from this new trend: better user experience, more productivity for employees, and increased revenue by being competitive on Google searches, leading directly to higher SERP rankings.

In addition, voice commands open doors for entirely new markets such as Alexa Skills, where people can buy products through voice search. Finally, with the rise of mobile phones, consumers are spending more time on their devices. With disruptive technological advancements being made every day, it’s essential to stay relevant in this ever-changing world or risk becoming obsolete.

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