Why You Should Have Business Featured on TV
When it comes to modern-day marketing, there is slowly becoming this idea that TV is too irrelevant. Whatever is marketed there is specifically meant to market to those who don’t use their internet much. But this is honestly far from the truth.
The small screen still reigns supreme, and it’s still been known as a great way to get brands known. If you’re looking for ways to improve your brand’s image, you may be shocked to find out that TV appearances are still one of the main go-to’s.
Besides, other than TV commercials, there are many other ways to get a business featured on TV. This also includes interviews, having a special segment, and so much more! So, here is everything you need to know on why you should try and have your business featured on TV!
Contents
Is TV still a relevant medium for business advertising?
Traditional TV production has been a mainstay of the marketing industry for decades. With the rise of digital platforms and online advertising, TV networks have been struggling to stay relevant. Or so that’s what many believe.
While there has been a change in the TV industry, you need to keep in mind that millions in the nation are still opting to use this platform. It’s a reach medium that does offer high reach and fantastic engagement rates. Also, just because something is on TV doesn’t mean it isn’t going to make its way online either.
A lot of TV shows will also offer episodes online, clips on social media, and on YouTube. Plus, not all shows need to be cable TV shows either. Roku business shows could be an excellent example of this. So, this is still a very relevant medium for advertising businesses and circulating the name out there.
What Are the Benefits of Having Your Business Featured on TV
Many TV shows now focus on highlighting different aspects of the business world. This allows businesses to be seen by millions of viewers who are interested in their products. TV shows like Shark Tank and The Profit show businesses and products in a way that people can relate to.
The benefits of having your business featured on TV include: increased brand awareness, increased traffic to your website, increased customer loyalty, and more opportunities for customer engagement. The local news loves covering small businesses. They usually air these segments on TV and on their website and spread them around, such as their YouTube channel and social media pages.
How Much Does It Cost for a Commercial Appearance?
If you are considering appearing in a commercial, it is essential to know how much it would cost and your options. They can be costly. However, this will depend on how many times you want this to air, how long it is, the hours you want it to air, and how many times. Remember that this isn’t the only way to get your brand noticed.
How to Get Your Business Featured On TV
TV is a great way to get your brand out there and increase your visibility to the public. If you want your business featured on TV, you will need to reach out to a tv network producer. But, if you’re going to be in a segment for the local news, sometimes, it can be as simple as just emailing them.
