5 Marketing Strategies You Should Consider for Your Small Business
Small businesses must think outside the box to stand out from their competitors. Marketing strategies can help you do just that. It’s not enough to slap your logo on marketing collateral and expect people to flock to your business.
Those old tactics are becoming less and less effective with each passing year. You need to think outside the box and develop ideas to help you stand out from your competitors. Here are 5 marketing strategies you should consider for your small business if you want to succeed.
Decals and stickers are a tried-and-true form of marketing. They’re an excellent option for businesses that are just starting or don’t have a lot of funds to spend on marketing. Stickers can be placed on anything from water bottles to laptops, so you can put them practically anywhere.
You can even put stickers on your windows, which is a great way to attract people to your business. Stickers are an easy way to increase brand awareness. They also help you get your name out there so you can start selling more products or services but make sure you work with the Best Sticker Companies for quality stickers.
Display stands are mini billboards perfect for trade shows and conventions. These stands are portable and easy to set up and can help direct people to your booth. You can also use these stands to display promotional materials.
You can print out posters, flyers, and other materials and place them on these stands. While at it, you can slap a QR Code on the air so that people can quickly scan it and get to your website. Display stands can help you stand out from the crowd. You can direct people to your booth, provide information about your company, and drive traffic to your website.
Transit advertising is your best bet if you’re trying to get in front of commuters. You need to set up an advertising campaign with the transit authority, and you’ll need to pay a monthly fee, but it’s a significant investment that will help you reach a wider audience.
You can advertise bus shelters, subway cars, and train stations. These ads are placed in high-traffic areas, so they have the potential to reach a lot of people.
Guerrilla marketing is a creative, out-of-the-box marketing strategy that relies on low-cost tactics to reach a broad audience. It’s unpredictable, and it can be a lot of fun. You can host a flash mob, create a funny commercial, or stage a protest to convey your message.
These marketing campaigns have a high potential to go viral and are great for drumming up brand awareness.
Street displays are another type of guerrilla marketing that can help you stand out from the crowd. Roadside advertisements are common and very effective in many countries. If you drive by a billboard and see something that enables you to remember a company, you’re more likely to purchase from them.
If you have a product you sell that lends itself to a display of some kind, you can also do this. You can create a display with your product and put it near a store or a busy intersection. You can get creative with what you put in your collection and make it eye-catching.