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Four Signs You Need a Brand Refresh
Many small business Browns out there need extra help to make sure that their brand is recognisable. It makes sense; Most small businesses are run by newbie entrepreneurs who are just learning the business and what they should be doing.
A fledgling business often exhausts all of their financial resources paying for what they need to get their business off the ground, so branding often comes last in the queue.
Unfortunately, at a time when branding is everything this is going to be a problem. Having a brand design portfolio put together for you is one of the most important things you should be budgeting for at the start of your business.
You don’t want a bad design to become the foundation of your brand, and if you’re trying to grow your business and take it to the next level you need to make sure that your brand is not something that’s holding you back. So, here are some of the signs that you need to step up your image.
The brand is homegrown, but it’s old
As much as your brand is great for nostalgic purposes, it’s not great for business. Building your brand around the logo that you or your grandparents have created is not going to help you to get your message out there in a way that people want to listen to.
You have to remember that your brand is not about you, but it’s about your customers and what they will pay attention to. You want to make sure that your branding will define exactly what your business does and who you are. And that means that you need to upgrade it.
Four Signs You Need a Brand Refresh: Your branding is generic
Some people struggle with actually having modern and relevant branding. In fact, many businesses use common and generic clip art elements in their brands, and this isn’t going to help. It cheapens your look, and it takes away from the authority you could be showing off.
If your logo is going to be mistaken for other logos, then you’re doing it wrong. Your brand needs to stand out and be different, and you want to capture the opportunities rather than miss the mark.
Your brain doesn’t promise anything
When people see your brand, they should know what you do and how you do it. They shouldn’t have to think that it’s too difficult to understand what you are doing for other people. It should leave them with a positive impression of your business, and that first impression must be something that captures their attention rather than pulls them away.
You are not consistent
Use your existing brand on social media, then why should customers feel confident with using you? Instead of worrying about how you look, you should worry about where you are. Your marketing materials need to have a common denominator, and it’s a good time to look at your brand if it doesn’t. Once you do, you can create something that makes more sense and shows off what you can do.