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Blogger Outreach Strategies for Local Businesses
Blogger outreach is an SEO technique, and it is used to reach diverse audiences. It is the process of building relationships with the relevant bloggers to improve your brand. It helps to improve the visibility of your website as you get an entry to the blogger’s followers.
If you are a local business, you can also benefit from blogger outreach. You can contact local bloggers, journalists, or community websites to build relationships. This will help you improve your visibility and reach a wider local audience. The primary purpose of blog outreach is to find the right blogger and create content that will offer value to their audiences. You can get a link back to your website.
Blogger outreach process
- You should begin by creating distinctive content with which the bloggers want to interact. You will have to find the most influential blogger in your industry. If you are looking for bloggers to review your product or service, you should search for bloggers who have reviewed products. You can also find bloggers who cover topics related to your product or services.
- You can use tools to find the blogs that rank in your niche for your keywords. Find the websites/blogs that are relevant to your niche. You need not waste time reaching websites with a low domain authority. Therefore, you should check the websites for a few metrics like domain authority, number of followers, comments, feedback, post frequency, and rankings. You should also check if the website is penalized. You can approach a blogger outreach service to help you with this.
- Now you have a list of high-authority websites/blogs to give you your ideal bloggers. Finalizing the list depends on the goal of your outreach campaign. Your goal may be to increase the traffic, increase the number of followers, get more subscribers, and more.
- You need to follow a strategy and research the potential bloggers, interact with them, and contact them.
It is essential to build a relationship with the bloggers before contacting them. Therefore, you should research the prospects. This will help you prepare and communicate with the blogger effectively.
Research the blogger’s niche, find their competitors, trends impacting their blogs, and more. You can go through their content material to speak about them. You can find the blogger’s favorite topics and the favorite topics of their audiences.
- You can praise their blogs, comment on them, and share their content with your audience. You can interact with the potential blogger in this way. Put in all the effort to get their attention and build a relationship.
- Once you have done it, make a list of bloggers you intend to reach out to. You should keep track of all the touchpoints you have with the bloggers. You can now send your first email to the bloggers.
- You need to develop an effective pitch so that the bloggers accept it. For this, you need to find the blogger’s contact information. You should find the appropriate way to content the bloggers and how they like to be contacted. You can find the contact information on their website.
Bloggers like to be contacted through email or social media. Contacting through email gives a better response rate, and it is easier to discover through social media. You can use tools like Google Search or TinyEye to find their email addresses.
In your email, you should clearly state what you need from the bloggers. You should personalize your emails and begin by greeting them. You should be honest and transparent as this is the beginning of a relationship that will last longer.
Blogger Outreach Strategies for Local Businesses
Use a simple subject line and get to the point, convey confidence, and keep your grammar right. Provide them with the relevant information and links that they might need.
- You can send your email, and now you are ready for a response. You can send weekly follow-ups until you get a response. If the bloggers like your pitch, then your content material should be ready.
- You should ensure that the new relationship with the blogger stays ongoing. Once your content is published, you should engage with the channels it is promoted. You can track the performance of your post and respond to comments. You should not forget to ask for a hyperlink back to your website.
- Finally, you should send a thank you note to the blogger whether your blog has been accepted or rejected.
- You should assess how successful your blogger outreach campaign is and nurture your blogger relationships.
To set up and manage your blogger outreach campaign successfully you can hire a blogger outreach agency.
