How to Use an Instagram Engagement Calculator to Increase Your Metrics

Written By Alla Levin
June 21, 2020
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How to Use an Instagram Engagement Calculator to Increase Your Metrics

Accounts with thousands of followers but low engagement isn’t useful.

Learn how to get your followers to care with an Instagram engagement calculator.

News flash: up to 1 billion people check their Instagram profiles every single month.

Now that we’ve got that covered, it’s time to talk about increasing engagement on Instagram.

When it comes to boosting Instagram engagement, the algorithm is simple.

Accounts with thousands of followers but low engagement aren’t useful.

Learn how to get your followers to care with an Instagram engagement calculator!

What Is Instagram Engagement?What Is Instagram Engagement

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If you’re not even sure what Instagram engagement is, we’ve got your back.

Before we dive into how to check Instagram engagement, let’s discuss what engagement rates are first.

First of all, it takes a ton of time and effort to increase integrand engagement. It’s almost impossible to gain instant success on Instagram overnight.

That is – unless you are Jennifer Aniston (who gained 1 million followers in mere hours).

On the bright side, you don’t have to be celebrity To encourage your followers to engage with you via:

  • Instagram likes
  • Instagram comments
  • Instagram saves

There are many different ways to convince followers to interact with you without buying their attention.

Yes, you read that right. Keep in mind that it’s not worth it to buy followers or likes either.

But what does it all mean, anyway?

In a nutshell, Instagram engagement refers to how much your followers engage with the posts that you share.

Calculating engagement is a good indicator of how well your platform is connecting with your target audience.

However, it’s not always secure the grass Instagram’s ever-changing algorithms. As a result, the rate of Instagram engagement for your brand is likely to change too.

To make things even more complicated, Instagram engagement is a lot more than merely receiving likes.

Nowadays, Instagram likes aren’t even visible for your followers to see anymore. Why is that?

Because there are various other methods to keep track of engagement instead, which include:

  • Number of Instagram posts
  • Total number of followers

So, how can you increase Instagram engagement, you ask?

Ways to Increase Instagram Engagement

Are you looking for ways to increase Instagram engagement?

First things first, you’ve got to turn your personal Instagram account into an Instagram business account to make it work.

To be quite honest with you, it pays to know your target audience.

To get started, try checking out your Instagram metrics online. Simply click on the audience tab in the Insights section to reveal valuable data about your account’s followers.

Once you get to know your audience better, it will be easy to figure out what kind of content they enjoy.

Second of all, keep track of the time that you post your content on Instagram. Just took a look at when must your followers are spending time online via Instagram insights.

What’s the point? You need a routine to help you find the perfect schedule to post your content.

For instance, if your audience’s peak time is on the weekends, then you might want to save your Monday morning post for Friday morning instead.

Another word of advice is to post as much as you can, but not too much. That’s because one of the main factors of Instagram’s special algorithm is “recency.”

Our general role of thumb is that the newer a post is, the more likely that your followers will see it in their feeds.

As mentioned above, it’s always smartest to post when your followers are online.

On top of that, you’ve also got the post consistently enough to be successful on Instagram.

However, you don’t want to over-post either, which can become overwhelming for your audience as well.

Pro tip: aim for posting one quality photo with a heartfelt or engaging caption at least once a day.

That means no more than seven posts a week!

More Tips to Boost Instagram EngagementMore Tips to Boost Instagram Engagement

Rule number one: don’t be afraid to engage with your followers on Instagram anymore.

In case you didn’t know, the best way to increase engagement on Instagram is to:

  • Talk to your followers
  • Encourage your followers to talk to you
  • Engage with other users and brands

To begin, always respond to the direct messages that you receive from your followers and fans. Also, respond to any comments or questions beneath your content posts too.

This is another excellent way to get to know your followers as well.

In addition to this, you’ve got to write an incredible caption to boost engagement. If you’re feeling stumped, try:

  • Telling a story
  • Writing something thought-provoking
  • Ask your followers a question
  • Showcasing your brand choice
  • Providing context for an image

You can also keep it short and sweet if you like. For example, you can ask a brief question that can be continued in the comments.

You can also encourage a call to action by asking for followers to tag friends or vote on multiple-choice questions.

Plus, asking followers to click on a link in your bio is another fantastic way to interact.

Whether you launch a giveaway or a contest, there are so many incredible tips for boosting Instagram engagement out there.

Are you still wondering how to download Instagram videos? If yes, you can always find a free tutorial online!

Interested in Trying an Instagram Engagement Calculator?Interested in Trying an Instagram Engagement Calculator

Are you interested in trying an Instagram engagement calculator for yourself? If so, you’re not alone.

Want to learn more about how to get more engagement on Instagram?

If that’s the case, please feel free to check out the technology section of our blog today!

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