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10 Key Digital Marketing Trends For 2021 Everyone Ought To Know
The future of marketing trends has been cumbersome to predict, especially with the covid-19 pandemic invasion. Markets have changed drastically over just half of the year since the virus started. For instance, the lockdowns, restriction of movements, and social distancing rules have forced customers to adopt online shopping.
Doesn’t matter what kind of business you run: providing appliance repair service or having an online store, it seems that the future of marketing lies in a company’s prowess online.
Businesses also responded to the branding of products online. Here are 10 facts that everyone needs to know about 2021 digital marketing trends.
Transition to Online Marketing and e-Commerce
From 2021 to the future coming years, every customer will depend on online marketing. With restrictions to movement, people will want to adapt to the new “normal” — online marketing. The rate of customers buying good online is high, and there is a need to flow with the trend.
Online marketing is never easy. You have to stand out for a customer to choose your goods. It needs proper branding. The unique brands online have the highest number of customers visiting the sites to purchase goods. Online marketing is also cumbersome because the customer has to have a very high level of trust in your goods.
The security of this digital trend is also an inevitable factor to check. There are many fraudsters online. They can masquerade as your business then con unsuspecting buyers. You have to create very efficient security measures to avoid that. The key to the market online is having 100% trust from the consumers, something that e-commerce companies will have to address effectively.
Digital Marketing Trends: Automated Marketing Platforms
2021 is expected to drive businesses into the use of software and websites for their marketing purposes. It is one of the most important marketing trends that a business or company must be ready to embrace. It is a simple way to create a better link to your online customers.
Automation in marketing activities offers convenience to your customers. The customers can connect to the brand hence creating loyalty. Once a customer is loyal to your brand, they will tend to refer it to others. That acts as a medium of getting the information to reach several people without directly contacting them.
Increased Mobile Search
There has been a huge increase in web traffic due to mobile searches. A lot of businesses today have opted to invest in optimizing mobiles. It is significant to note that 2021 is coming as an age of technological takeover. There will be a huge increase in the number of these current mobile searches.
For your business to manage this coming era, there is a need to create mobile-friendly websites. Create easy website pages that can be easily accessed by mobile users. The fonts must be easily legible and reduce the number of ads and pop-ups. It is a turn off to most customers.
Use of Shoppable Posts
There has been an alarming increase in Shoppable posts around all the social media platforms. Facebook and Instagram users tend to shop an average of 46% of what they meet online. This is one of the greatest ways to advertise your brands to customers.
Instagram has allowed the promotion of products in its media platforms. Such platforms create an easy way to communicate quality and get the consumers of your choice. 2021 will be many more such platforms that you can use to connect to your customers very easily.
Digital Marketing Trends: Use of AI Chatbots
Customer satisfaction is the key to getting online buyers. These new marketing trends demand customized and quick customer service at any given time. Customers want instant communication when they need it. It would help if you had a way to communicate with them all day and night instantly.
The answer to instant replies is the AI chatbots. They can customize and give your customers satisfactory responses. Businesses must use these AI chatbots to keep track and satisfy their client’s needs. Hopefully, the AI chatbots in 2021 might be so advanced that they will manage all your online channels—website, messaging app, and others.
Use of Programmed Advertisements
This is the perfect route for the next marketing trends. You can offer automatic buying and selling of an advert in real-time. This will enhance customer searches online. Searches will be automatically placed, and the required paperwork is done.
The programmed advertisement will use AI and ML to learn customer behaviors. They will hence build a database for the customer. Every product that the customer needs will be automatically searched and provided to them in real-time.
Increased YouTube Advertisement
To advertise brands and products in 2021, YouTube and video simulations will be a massive boost to your business. YouTube is used so often by most people globally. It also offers a variety of Ad types that you may want to use to advertise your brand.
Some of the most useful types of YouTube ads include;
- True View ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
Personalized Online Content
All marketing trends require differentiation. There is a lot of content on the internet. It would help if you had a way to create customized content to help your customers reach your product first. The increased engagements and loyalty with your customers are the key to boost your sales.
You can use several ways to personalize your online content to reach your prospective clients. You can include their location, interest, behavior, referral, name, and others, a trend that will seemingly dominate 2021.
Use of Gamification Websites
Nearly all websites are creating game simulations that advertise their products online. Marketing trends are varied according to the choice of your company. When many people succeed in a trend, you have to think about the way to join it and make it unique to serve your purpose.
The games are simplified and engaging. They are also very addictive. As one learns to play such simulations, they connect with the brand hence become loyal to it. This practice will dominate eCommerce come 2021 and beyond.
Digital Marketing Trends: Interactive Online Content
Future marketing trends are all inclining towards online marketing. To reach most buyers and be able to connect with them, you need very interactive content. It is actually the most important key to getting customers online. Create interactive content by using quizzes, polls and surveys, calculators, and contests