Does Your Site Have Traffic Problems? Read On

Written By Alla Levin
February 06, 2020

How to Drive Traffic to Your Website: Site Have Traffic Problems? Read On

When your business is struggling to get people to visit its website, it can be a source of real worry and stress.  Whether your business is already established offline or it’s a startup looking to gain an online foothold as it launches; visits are vital.

So, when your website is not being visited and the traffic numbers are way below your expectations, it’s essential to take appropriate action to change the situation. Your traffic problems could be down to a wide variety of factors. But luckily, there are lots of things that can be done to improve the situation for the better.

Rather than feeling despair or simply giving up on your efforts to launch online, you should think about how to increase traffic.  We’re going to talk about how you can make that happen right now, so read on to find out more about how to drive traffic to your website.

Produce the Best Content

First of all, you need to think about your content strategy. Content offers people a reason to want to visit your website in the first place.  If there’s no good content on your website, you’ll struggle to find visitors; it’s as simple as that.

Think about what kind of content your target audience wants and then give it to them. It’s hardly rocket science, and that’s why you should be able to get this right as long as you put some thought into it.

Create Video Content on Other Platforms

It’s never a bad idea to make use of video content either. There are so many external video content platforms, with Youtube obviously being the biggest of them all. Be sure to make use of these platforms to host content that you feel your audience will find engaging and valuable in some way. If you can do that, you’ll start pulling traffic to your site as long as you provide links to your website underneath this video content.

Implement a Killer Email Marketing Strategy

Email marketing is not a thing of the past and you should avoid falling into the trap of thinking that’s the case.

A good email strategy can have a big impact on your traffic numbers and is an answer to your question about how to drive traffic to your website. It allows people a way to click a link to your site that’s easy and straightforward. Most importantly, it reminds your audience that your website even exists and by sending them engaging email content, you’ll give them reasons to want to visit it.

How to Drive Traffic to Your Website? Stay Up to Date how to get traffic to your blog

Staying up to date with everything is vital. When people visit your site, you don’t want them to feel like it’s outdated and not relevant to them anymore. If that’s how they feel, they’ll leave as quickly as they arrived and that’s the last thing you need.

Keep the content fresh and up to date, and if you have a blog on the site, make sure that it’s regularly being updated and kept fresh. That gives people a reason to keep coming back because they’ll know they’re getting something out of doing so.

Make Your Site Functional for Mobile Users

Your website definitely needs to be functional for people who are visiting it from mobile devices. These days, people are using mobile devices more than ever to visit websites and you don’t want your business to miss out on the opportunities this provides.

If people are not able to see what your website is about because it’s not optimized for mobile users, they’re going to leave your site and never return. It could be one of the main reasons for your traffic problems.

Learn More About the Impact of SEO TechniquesGotch SEO Academy

SEO is something that no business or website owner can afford to ignore for a second longer. Gotch SEO Academy helps people to learn more about SEO techniques and you could really benefit from what they offer.

It’s important to understand how SEO works because the vast majority of the traffic you generate on your site is likely to come from search engines.  By being fully optimized, you’ll be ready to compete and climb the search engine rankings faster.

It’ll more than pay off for you and your website traffic in the end.

Host Free Webinars

Giving people something for free is always going to provide them with a good reason to visit your website.

By hosting free webinars, you’ll show people that they gain value from visiting your website and they also show that your business and website offer a voice of authority on issues and topics that matter most to them. Free webinars can come in all shapes and sizes depending on the kind of business you run and what you’re looking to achieve

Use Social Media to Your AdvantageHow to Drive Traffic to Your Website

Social media is always something that should be used to your advantage when running a website and trying to increase your traffic.  Alongside search engines, social media will be one of the main engines driving traffic to your website and that’s something that can’t be ignored.

Use it to your advantage by cultivating a loyal and engaged audience on all of the key social media platforms. The ones you choose to use should depend on which demographics you’re most interested in targeting.

Older people tend to be on Facebook, while the youngest users are on Instagram and TikTok.

Use Facebook Ads to Promote Your Content

Facebook is one of the most important social media platforms of them all. And on this platform, it’s not just about growing an audience organically; it should also be about using the advertising and targeting tools that it has to offer.  Facebook has some of the most precise and in-depth targeted ad mechanisms online today, and this can’t be ignored when you’re looking to get the right people aware of your website and looking to visit it.

It’s out there for anyone to use and it’s very easy to get started, so be sure to give it a go.

Try Out Influencer MarketingInfluencer Marketing

Influencer marketing is something that you might want to look into when you’re trying to get your message across. As the name suggests, influencers have real influence over their audiences. So, if you want to promote your website, products, or services, it makes sense to work with the people who have the most influence over the kinds of audiences you’re looking to engage.

Influencer marketing is a tool that no business should look to pass up and it could really work for you. Identify the ones that you think could be of most use to you.

Promote Your Site and Content in Relevant Online Communities

Another effective way of promoting your site and persuading more people to visit it is by promoting it in the right places, especially niche places.

If you’re targeting very specific groups, demographics, and communities, it makes sense to go to where these communities tend to congregate online. It could be a forum or a subreddit, for example.

By letting people know about your website in these places, you’re sure to get more visits as long as your site is relevant to them in some way. When people simply aren’t visiting your website in the numbers you want them to, it can be very frustrating; there’s no doubt about that.

But if you’re serious about making your site a success, you need to persist and find ways to encourage more visitors to show up. It can be done and the ideas discussed above will help you take those important first steps towards greater traffic numbers on your website.

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