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Five Ways To Get To Know Your Customers
As a business leader, it’s in your best interests to ensure that your customers are a priority of yours. We’re not just talking about the newbies who have bought into what you can offer, but the existing customers that have already given you their business and have the potential to offer you more.
You have to make as much effort as possible to get your customers on board with what you are offering them, and a big part of that will be in getting to know them better. From the environmental scanning that you perform to making a list of which customers you have and haven’t spoken to in a while, your customers need your attention. You will find it far harder to convince them that your product or service is worth it without it. So, with that in mind, let’s look at five key ways that you can get to know your customers better.
Talk to them!
The best thing that you can do for your customers is to offer them your communication. You should ask questions, talk to them, get to know them as people, and ask how you can help them get to their goals. People love to talk, and they love it more when companies listen. So be the company that listens.
Know your customers: look at your finances
Every industry has a natural money flow, and if you know where your customer’s money is going, you’re going to be more inclined to follow that money and give them what they need. In addition, when you know where the money is going, you can push more into those areas – especially in marketing and product development.
Look at your customers as partners in your business
As a business, you will only be successful if you are treating your customers as equal to you. If you act as if they are there to do YOU a favor, that’s when things start to go a little wrong! You need to understand that negotiating strong partnerships is an absolute must. If you can understand the various players and their roles in your business, you can treat your customers with respect they are due!
Use the right technology
Use the right technology to ensure that your customers are contactable and easy to get hold of. Technology is a great way to get to know your people, too, as you will be able to better get them online, through their inbox, social media, and more. You can also hold surveys and gain feedback this way too.
Get to know your competitors
Every one of your customers will know who your competition is, and they’re going to be watching you see if what you offer is better than them. Getting to know your customers is so much easier when you can get to know what they want from your competition. If you know this, you can offer them so much more!