Best Web Design Tricks to Make Website Unique

Written By Alla Levin
August 18, 2021

Best Web Design Tricks to Make Your Website Unique

Designing a website can be a great way to reach your customers and make sure that you are easy to find when someone searches related to your business. With so many other companies with the same ideas, it can be hard to find your niche and really stick out from the crowd. 

When you are ready to work with your website and make it as unique as possible, a web design firm can be a great option to help you reach your goals. Some of the neat ideas and tricks that you can add to your website to make it stand out from the crowd include:

Use Some Animation

Animation can be a unique thing to add to your website, as long as it fits in well and does not distract too much from the main message. The goal is to show the viewer that you are unique, and the animation may be one of the best ways to do this. 

The animations that you use need to meet a few criteria. They can’t use up too much space or memory or slow down the website response, which can turn customers away. They need to also fit in with your company and what you are selling. Otherwise, they will distract you and do not provide what you need. 

Video BackgroundsMake Your Website Unique

When done well, video background can captivate the audience while showcasing some of the amazing work. Sometimes a video can show more than words can, and a good video background can set the mood and tone for the whole website. 

Do not just use a video background because it seems like a cool thing to do. Think about what type of video will showcase your business and can make you stand out. Choose a media that will help to represent some of the work that your business does. Or you can go another route and create a vague video that hooks the viewer’s attention.

Parallax Scrolling

This feature will help add in some dimensions to the site and lure some more visitors into it. Parallax refers to a type of scrolling effect where the background image for the website will move slower than an image that is placed in the foreground. 

This makes it appear like the bottom image is scrolling up over the top and gives a unique view of the whole website you set up. If you are really image-heavy on the website and would like to keep it intriguing along the way, then parallax scrolling is going to be a good option to choose. 

A Musical HeaderBest Web Design Tricks to Make Website Unique

While a video background is one method that you can use for your website, you can take this a bit further and try something else. If your website is for a musician or works well with music, try out something different with a musical header to serenade visitors when they click on your site. 

You can choose the song that works for you. If you create your own music, you can utilize a little clip from something you have written or performed. Many other companies can do this, but if they are not music-related, they must pick songs that really stick with their brand and the presentation they want to give. 

Make Website Unique: The Right Colors

Think of the ways that you can utilize colors to speak to the audience. There are so many colors out there, and you are not limited to just a few ones that have been used in the past. You can stick out from the crowd and really showcase more about your business with the right color. 

Think about some of the words that seem to describe your business more than anything else. Then open up a color palette and see which colors are going to showcase those words. That is a good way to get started with some new and unique colors as bold and fierce as you. 

Balance Between Words and Pictures

Words and pictures will be some of the most important aspects of your website and can help set you up for some of the success you need. A good mixture of valuable content with the right striking pictures will get viewers to look at your page and stick around. 

First, let’s take a closer look at the content. Make sure that everything provides value to the viewer. They do not want to waste their time on a lot of fluff or searching around to figure out the information they want. Remember, some customers view you on tablets and mobile devices, so keep sentences short and paragraphs tiny to avoid big blocks of text. 

Then it is time for the images. Pick relevant images that are striking and can gain some curiosity from the viewer. Use them to illustrate the content you provide. Watch out for the size to ensure that it does not slow the website down too much, especially on mobile devices. 

Creating the Unique Website That You need

A unique website is one of the best ways to help you to stick out from the rest of your competition so that visitors will stick with you and make a purchase. There are many different ways to create a beautiful website, but not all of them can make it easier to reach the customers you would like. 

With a bit of hard work and perhaps the help from a web design firm,  you will find it possible to create a truly unique website that you will love. Follow some of the steps above to help get your foot in the door and make your own website look as amazing as possible.

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