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Top Considerations to Approach a New Website Design Service for Food Business
Vancouver is home to over 5000 self-employed food entrepreneurs. Research evidence suggests that over 75% of online customers judge the credibility of a business based on how the website looks. If you are a food entrepreneur, standard web designs won’t do.
Your website’s aesthetics, theme, and appeal should be powerful enough to drive people into your restaurant or order from you. Experts specializing in website design Vancouver WA, can help you create a beautiful website for your food business.
Local SEO Techniques
Local SEO techniques can benefit food businesses more than any other business. Vancouver, WA, generates around $15 million from tourism annually. Local customers and tourists will search for restaurants and food delivery services using specific phrases and keywords.
Marketing agencies and services with expertise in web design Vancouver, WA will integrate these words and phrases into your web content. The local visibility of your website can increase drastically with the effective integration of local SEO.
Vancouver’s median age is 36. Studies show that most people below the age of 39 searches for new restaurants and other food-related services on the internet. Without SEO integration, your website may not even show up in search results.
People should be able to find your restaurant or food outlet from the information provided on your website. Include addresses, maps, names, phone numbers, and information about the opening and closing hours. Web design experts recommend displaying the GPS map on the top or bottom area of the home page.
If you offer food business services in multiple locations, you should list all the locations and related addresses on your website. You may also consider providing additional links to your “Google My Business” page and other relevant pages to boost your visibility.
Website Design Service for Food Business: Feature Your Menu
Give customers a clear idea of the kind of food you serve in your restaurant or as part of your meal or ingredient delivery service. Customers need this vital information to decide if they should visit your joint or shop from you.
A detailed, appealing menu featuring your best dishes or meal plan packages can improve your lead generation rates. You may also consider offering online ordering options to boost your chances of success.
Offer information on discounts and deals and highlight other attractive features of your food business. For instance, if you offer portion-controlled, ready to cook, fresh ingredients, you can include information about the benefits of choosing your meal delivery services for home cooking.
Food business websites should feature the latest mouthwatering recipes you’ve introduced, the fantastic “happy-hour” deals you offer your customers, and all the exquisite perks your customers gain from visiting your restaurant, café, or lounge.
From a business perspective, food is one of the most “sellable” products there is. Appealing videos, photographs, and descriptions can trigger customer’s senses and encourage them to buy from you.
A solid website design should blend both visual aspects and functionality. Your webpage should provide customers with everything they need to make the purchase decision, find your food business, and order food or ingredients from you.