Simple User Experience Tips That Your Site Needs
The user experience of your website is a vital part of making it a successful site. It ensures your customers keep coming back, and it’s useful to help boost SEO performance too. The user experience is all about how your visitors interact with your site and whether they can get what they want when they’re browsing it.
You can do many things to improve the user experience, but you might be unsure about where you can start. Before you get into more complicated changes, there are some simple steps that you can consider to boost user experience on your site.
Make Searching Easy
When customers come to your site, they want to find what they’re looking for. Sometimes this is easy, with the ability to put clear links to a few key pages on your home page.
However, websites with a lot of content can make it harder for users to find what they need. This is where the need for enterprise search services may come in, giving your website a good search function. The value of a useful search function can’t be overestimated. It needs to be responsive to the terms users will use and suggest the best content for them.
Ensure Responsive Design
If your website doesn’t already have a responsive design, it’s of utmost importance that you change that as soon as possible. Responsive website design focuses on ensuring the site’s design changes for different devices and browsers.
Whether your user is using a desktop PC or a smartphone, the site should adapt to fit the screen size and functionality. With so many more people using mobile devices, your site must work for them. A separate mobile site doesn’t cut it anymore, so make sure you have a responsive design.
Use More Whitespace
A clean website design helps to focus the user on what’s most important. If there are too many things going on, it can be distracting and make it difficult for your user to find what they need.
Introducing more whitespace into the design of your site is one of the simplest ways you can make a big difference. When you leave space between the different elements on the page, you make them more prominent. You can highlight the most important things, such as calls to action, without other elements providing distractions.
Speed Up Your Site
How quickly the pages on your site load make a significant difference to user experience. If users have to wait around for everything to load, they could quickly exit from your site and go elsewhere.
They want your site to load smoothly so that they can find what they’re looking for faster. There are multiple ways to speed up your site, from decluttering to ensuring any popups you use don’t take too much time to load or to dismiss. Use these simple user experience tips for your site to improve your UX for better results.