A Quick Overview of Google Ads and How They Can Help You

Written By Alla Levin
October 22, 2021

A Quick Overview of Google Ads and How They Can Help You

Google Ads is a famous advertisement platform. Its primary function is to provide advertising space for businesses and to help them increase their visibility in the digital world. It has many features, such as its ability to show ads on Google’s search engine and various other websites, based on the user’s online activity and interests.

What is Google Ads?

Google Ads is Google’s advertising platform for search, YouTube, Gmail, and other content. Google Ads combines the power of search, display, video, and mobile ads to deliver digital advertising solutions for all types of advertisers.

The platform allows the advertisers to create ads in different formats (text, image, or video) by choosing appropriate arrangements like text-only or image+text. They can also select locations where they want them to be shown, like desktop-only or mobile-only.

Moreover, it includes features like remarketing, which helps target users who have already visited the website with personalized messages. This will help in reminding users about your product/service and converting them into customers.

Overview of Google Ads: What are the benefits of using Google Ads?What are the benefits of using Google Ads

Google Ads is a pay-per-click advertising service that allows advertisers to show ads on Google.com and its partner sites. The benefits of using Google Ads include:

  1. Google ads management is easy and free to set up.
  2. It’s easy to get started with Google Ads campaigns for new marketers to the digital marketing world.
  3. You can use this service without any design or technical skills required, so it eliminates the need for an agency or expensive freelancer fees. 
  4. You can create your ads and manage them from the comfort of your home or office with no need to hire a designer or technical person for this task.
  5. Google Ads is integrated with Google Analytics. You get all the necessary data regarding how many users clicked on the adverts, what type of adverts they clicked on, and which websites were visited.

How does Google Ads work? 

Google Ads platform is a powerful tool that marketers can use to drive targeted traffic to their website. Using Google AdWords, users can create ads and target specific search terms, websites, and locations. Once the ad is created, it will appear in the top paid listing for people searching for the keyword or website.

The ads can be designed to target specific keywords, provide users with an instant response form, or display a call-to-action that encourages them to click on the ad and visit your website. 

Google Ads campaigns are created by creating ads in Google AdWords. The ads are then sent to Google AdWords and appear on the users’ search results. 

Types of Google Ads

Google Adwords can be a confusing mechanism to navigate, especially for small business owners. The following is a summary of the types of ads in Google.

  • Broad Match: This type of ad will appear in a search when a user is using words from your ad group or keyword list;
  • Phrase Match: This type of ad will only show when the user’s query contains the match phrase exactly, including capitalization and punctuation. It will not show when variations of your catchphrase are used;
  • Negative Keyword: These types of keywords prevent your ads from showing when users search certain words or phrases;
  • Ad Group: These groups allow you to organize and manage different campaign objectives at once, such as clicks and conversions;
  • Campaign: These groups allow you to set a time frame for your ads to run and set the budget for each.

Google advertising costGoogle advertising cost

Advertising cost is the main factor that makes or breaks your business. Advertising cost depends on different factors like the budget, target audience, and other things. After all, you have to pay to get the job done.

Another factor that affects advertising costs is the location of your business. The following are the three ways to calculate Google Adwords cost- 

  1. Pay per click (PPC;)
  2. Cost per thousand impressions (CPM;)
  3. Cost per action (CPA.)

These are the most common types of Google Adwords cost. However, there are many other options available to choose from depending on your business requirements and budget.

Tips for running Google ad campaigns

When it comes to Adwords, some of the tips are as follows-

  1. Use the keywords that are more relevant to your business. Google does not care about how often you have used a keyword in previous search terms, so use relevant keywords that will bring traffic from Google’s algorithm.
  2. You can place your ads in different ad groups to reach the most relevant audience for your business. This will help you to get more traffic and improve ROI.
  3. You can choose the number of bids you will pay for each keyword when it comes to the keywords.
  4. To get more traffic, Google has given us another tool called Ad extensions which is really useful in increasing your reach and search engine rankings through its contextual ads features. 
  5. You can also use Google’s Display Network Ads to get your ads in front of relevant audiences who are likely to convert to your website for more targeted traffic.
  6. Another important factor that plays a major role in determining Adwords cost is CPC (Cost per click) and CTR (Click-through rate). The CPC is the cost of your ad per click, and CTR is the number of clicks that you get for each impression. You can set different bids to reach more people with low or high prices depending on these two factors.
  7. You can also choose the Display Network ads as a part of your Google Adwords campaign. You will get more impressions, and you can use them to promote your website’s content on other websites.
  8. Always check if any other alternative sources may help you increase traffic for your business, such as Always keeping track of your daily budget and ensuring that you are not spending more than what is allowed to spend by Google Adwords policies.
  9. As time passes, many other types of Ad words such as Adwords PPC, Display Network Ads, and other display ads. You can choose the type of ad that suits your business best.
  10. It is always better to target local keywords to get more traffic and improve ROI.

Overview of Google Ads: Conclusion

Google Adwords is one of the most used online advertising services in India. It cannot be easy to choose which one will work best for your business with so many options available. So keep these things in mind while choosing an ad campaign, and you are sure to get the results you want!

I Need More

Enter your Email Address to Join the
Gang of Curious and Life Loving

Related Articles