How Does Tik Tok Algorithm Work?
Since its emergence in 2006, Tiktok has been one of the most popular sources of viral videos and internet trends. As a result of its strategically designed algorithm, TikTok has become very addictive, attracting young people and video content creators from all over the world.
Also, because of the social platform’s high engagement, many brands are leveraging and creating brand awareness through a dedicated tiktok agency such as Megaphone, which leads many to want to know the answer to the question of how does the Tiktok algorithm work?
The TikTok algorithm tailors the video users see according to their preferences. The subject matter, likes, comments, and shares affect how the algorithm shows videos to TikTok users. Individuals and businesses can also buy views on TikTok in the hope that this will give them a boost and help them get their content on as many “For You” pages as possible.
Those who utilize the platform will benefit from understanding how the TikTok algorithm works so that they will be able to get the best out of the app. This article will educate readers on how the Tiktok algorithm operates.
What Is The Tiktok Algorithm?
The answer to the question of how the TikTok algorithm works is simple. The TikTok algorithm uses a recommendation system that determines which videos will appear on the “For you” page.
The system is so unique that no two users will see a similar “For you” page. The algorithm also changes what the user will see on their “For You” page as their preference changes.
How Do People Find TikTok Videos?
When the TikTok app is opened, users are presented with endless videos. Most people will use the “for you” page to discover new content. However, they may need to use the search page when they don’t search for something outside of what the algorithm presents. The following paragraph will discuss ways people can find TikTok videos.
- People can find a TikTok video by opening the app and tapping the discover button at the bottom of the screen. The top of the search page contains a search bar and a QR code scanner. The bottom of the page also has an advertisement carousel and a list of the widespread effects, sounds, and hashtags on TikTok. The user can tap on the search button or the suggested hashtags to find TikTok videos;
- The user can tap the search bar by typing in words, phrases, or topics. During the typing process, the most popular results will begin to appear. TikTok search cannot be filtered, so those looking for a particular video may have to type the content creator’s username to get their videos.
The TikTok algorithm works by serving users content based on their interests. According to Tiktok, the system recommends content by ranking videos based on factors- from users’ interests when signing up to adjusting things for the user as their interests change. The TikTok algorithm presents videos to its users based on various factors such as.
- The User’s Interaction
The TikTok videos that a person likes and shares and which accounts they follow go a long way in determining the kind of content they’d receive on their For You page.
- Video Information
Video information such as hashtags, sounds, captions, and location play a part in the video recommendations by TikTok.
- Device And Account Settings
The device and account settings also play a part in TikTok video recommendations. When the user inputs their country settings, preferred languages, and location, the algorithm will use that information to suggest videos tailored to the person.
- Subject Matter
The subject matter is vital for reaching the potential of the app because TikTok categorizes content based on the user’s interest.
- Comments, Shares, And Video Likes
When a video has a lot of shares, comments, and video likes, the more likely it will be shown to an audience. This is why many video content creators on the app take TikTok view very seriously.
A video with a trendy sound or song will also get shown to more viewers.
What Affects The Ranking Of Videos
Understanding how the TikTok algorithm works are essential, especially for people who want more views and engagement it is recommended to buy views on TikTok. People who understand how their videos are ranked will get more visibility and brand awareness. Below are some factors that determine how a video is ranked.
Regular app users will notice that many top-ranking videos have hashtags such as #fyp, #ForYou, and #ForYouPage. Although using these hashtags doesn’t guarantee a top-ranking video, using a relevant hashtag can translate into more visibility. People can go to the discover tab, see what’s trending, and find the most trending hashtags.
Hashtags with a fire icon next to them indicate that the hashtag is getting a lot of viewership. If the hashtag matches the video, it can be used on the video.
- Trendy Sounds
Using the right song and sound is another way to rank a video higher. Many TikTok users love trending audio, so people should utilize those audio in their videos to get their videos ranking higher. The user will have to scroll through TikTok and find the sound and audio that everyone else is using.
What Doesn’t Influence The TikTok “For You” Page?
People often think that having many followers means their videos will be higher. Unfortunately, that isn’t true. Those with an increased number of followers will naturally have a lot of visibility.
However, their videos aren’t given any preferential treatment because of their popularity. Based on those factors alone, a content creator with a track record of high-performance videos will not get recommended higher than everyone else.
The merit of the video measures Tiktok videos, not the value of the content creator. The recommendation system of the app has a lot to do with how well the content creator utilized the algorithm.
Some contents will not get recommended by the TikTok algorithm. Below are some of them;
- Contents that the user has already seen.
- Graphic contents ( Nudes, Gore, Animal Killing, etc.).
- Contents that are flagged as spam.
- Contents that have been duplicated.
How Do You Promote Your Videos?
People can promote their TikTok videos by turning their new or existing ones into ads. Promoting a video on TikTok is easy; the user has to choose the video they want to encourage, pick either their videos or a popular TikTok video and then open video settings and click the promote button.
What Are Some Of The Benefits Of Using The TikTok Algorithm
Tiktokers that use the algorithm will benefit from the precision the algorithm offers. They’d be able to reach a specific audience by simply using the hashtag. Also, using the TikTok algorithm will help people only see the videos they want to watch. They won’t have to scroll through many videos because the algorithm will only send videos tailored to them based on their interests.
Although relatively new, TikTok has become one of the most popular video-sharing apps globally. Using their specialized algorithm systems, TikTok algorithm works by sending only personalized videos to its teeming users. Although the search feature isn’t always specific, people can still get their favorite videos using sound and hashtags.