How Does Tik Tok Algorithm Work? 

Written By Alla Levin
March 21, 2022
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How Does Tik Tok Algorithm Work?

Since its emergence in 2006, Tiktok has been one of the most popular sources of viral videos and internet trends. As a result of its strategically designed algorithm, TikTok has become very addictive, attracting young people and video content creators from all over the world.

Also, because of the social platform’s high engagement, many brands are leveraging and creating brand awareness through TikTok which leads many to want to know the answer to the question of how does the Tiktok algorithm work?

The TikTok algorithm works by tailoring the video users see according to their preferences. Factors such as subject matter, likes, comments, and shares affect how the algorithm shows videos to TikTok users. People who utilize the platform will benefit from understanding how the TikTok algorithm works so they’d be able to get the best out of the app. This article will educate readers on how the Tiktok algorithm operates.

What Is The Tiktok Algorithm?

The answer to the question of how the TikTok algorithm works is simple. The TikTok algorithm works by using a recommendation system that determines which videos will appear on the “For you” page. The system is so unique that no two users will see a similar “For you” page. The algorithm also changes what the user will see on their “For You” page as the user’s preference begins to change. 

How Do People Find TikTok Videos? 

When the TikTok app is opened, users are presented with an endless lineup of videos. Most people will use the “for you” page to discover new content. However, when they don’t search for something outside of what the algorithm presents, they may need to use the search page. The following paragraph will discuss ways people can find TikTok videos.

  • People can find a TikTok video by opening the app and tapping the discover button at the bottom of the screen. The top of the search page contains a search bar and a QR code scanner. The bottom of the page also has an advertisement carousel and a list of the widespread effects, sounds, and hashtags on TikTok. The user can tap on the search button or the suggested hashtags to find TikTok videos;
  • The user can tap the search bar by typing in words, phrases, or topics. During the typing process, the most popular results will begin to appear. TikTok search cannot be filtered, so those looking for a particular video may have to type the content creator’s username to get their videos.

How Does The Algorithm Work? How Does The Algorithm Work 

The TikTok algorithm works by serving users content based on their interests. According to Tiktok, the system recommends content by ranking videos based on factors- from users’ interests when signing up to adjusting things for the user as their interests change. The TikTok algorithm presents videos to its users based on various factors such as.

  • The User’s Interaction 

The TikTok videos that a person likes and shares and which accounts they follow go a long way in determining the kind of content they’d receive on their For You page.

  • Video Information 

Video Informations such as hashtags, sounds, captions, and location play a part in the video recommendations by TikTok.

  • Device And Account Settings 

The device and account settings also play a part in TikTok videos recommendations. When the user inputs their country settings, preferred languages, and location, the algorithm will use that information to suggest videos tailored to the person. 

  • Subject Matter 

The subject matter is vital for reaching potential on the app because TikTok categorizes content based on the user’s interest.

  • Comments, Shares, And Video Likes

When a video has a lot of shares, comments, and video likes, the more likely it will be shown to an audience. This is why many video content creators on the app take TikTok view very seriously.

  • Audio 

A video with a trendy sound or song will also get shown to more viewers.

What Affects The Ranking Of Videos 

Understanding how the TikTok algorithm works are essential, especially for people who want more views and engagement. People who can understand how their videos are ranked will get more visibility and brand awareness. Below are some factors that determine how a video is ranked. 

  • Hashtags 

Regular users of the app will notice that many of the top-ranking videos have hashtags such as #fyp, #ForYou, and #ForYouPage. Although using these hashtags doesn’t guarantee a top-ranking video, using a relevant hashtag can translate into more visibility. People can go to the discover tab and see what’s trending and find the most trending hashtags. 

Hashtags with a fire icon next to them indicate that the hashtag is getting a lot of viewership. If the hashtag matches the video, it can be used on the video.

  • Trendy Sounds 

Using the right song and sound is another way to rank a video higher. Many TikTok users love trending audio, so people should utilize those audios in their videos to get their videos ranking higher. The user will have to scroll through TikTok and find the sound and audio that everyone else is using.

What Doesn’t Influence The TikTok “For You” Page?

People often erroneously think that having many followers means their videos will be higher. Unfortunately, that isn’t true. Those with an increased number of followers will naturally have a lot of visibility. However, their videos aren’t given any preferential treatment because of their popularity. This means that a content creator with a track record of high-performance videos will not, based on those factors alone, get recommended higher than everyone else.

The merit of the video measures Tiktok videos, not on the value of the content creator. The recommendation system of the app has a lot to do with how well the content creator utilized the algorithm.

What Is Not Included In The Tiktok Algorithm? What Is Not Included In The Tiktok Algorithm 

Some contents will not get recommended by the TikTok algorithm. Below are some of them;

  • Contents that the user has already seen. 
  • Graphic contents ( Nudes, Gore, Animal Killing, etc.). 
  • Contents that are flagged as spam. 
  • Contents that have been duplicated.

How Do You Promote Your Videos?

People can promote their TikTok videos by simply turning their new or existing videos into an ad. Promoting a video on TikTok is easy; the user has to choose the video they want to promote, pick either their videos or a popular TikTok video and then open video settings and click the promote button.

What Are Some Of The Benefits Of Using The TikTok Algorithm

Tiktokers that use the algorithm will benefit from the precision the algorithm offers. They’d be able to reach a specific audience by simply using the hashtag. Also, using the TikTok algorithm will help people only see the videos they want to watch. They won’t have to scroll through many videos because the algorithm will only send videos tailored to them based on their interests.

Conclusion

Although relatively new, TikTok has become one of the most popular video-sharing apps globally. Using their specialized algorithm systems, TikTok algorithm works by sending only personalized videos to its teeming users. Although the search feature isn’t always specific, people can still get their favorite videos using sound and hashtags.

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