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Here Are Some Tips on How to Use LinkedIn to Market Your Business
Linkedin is one of the most effective platforms to market your business. This is because Linkedin is a professional platform. You can call it Facebook for business. Just as Facebook and Instagram are used to discuss your vacation and our undying love affair with your pets, Linkedin is the main business.
Unlike the other social platforms, everyone on LinkedIn has conditioned their minds to do business. Hence, your business and content wouldn’t have to compete with trending memes and funny videos. Another thing that makes LI suitable for business is that most LinkedIn users are decision-makers in their organizations.
Statistics have shown that LinkedIn has over 700 million users. Among them, sixty-one million of them are influencers, and forty million are decision-makers. Put, when you pick five LinkedIn users, 4 of them are likely to be decision-makers (those who decide what to happen) in their companies.
You need to start leveraging this platform’s unique qualities, especially if your company is B2B. We will discuss how you can market your business using this great platform. Let’s begin with creating and completing your profile.
If your profile is not done, chances are that your ideal clients will never be able to find you. And even if they do, the incompleteness would immediately give them a wrong impression about your business and then bounce off your profile. We don’t want that to happen to you. Here are at least seven parts of your profile that needs to be completed;
- Headshot; It should be a professional and a friendly-looking photo;
- Headline; this is the name that clients would use to find you. eg, freelance writer;
- Summary; mostly overlooked and challenging to write, the summary gives information about what you do, why you do it, and who you serve. Be sure to add your email address at the end of your summary so that it becomes easy to contact you;
- Experience; the experience section allows you to list the companies, projects, and volunteer work you’ve done in your industry;
- Education and training; this section allows you to list all training you’ve had that qualifies you to provide your services;
- Skills and endorsement; this is where you list your most important skills that are relevant to your business. Endorsements are what others have to say about you, and it’s so crucial because nothing beats word of mouth praises of you and your business;
- Recommendations; you can ask for recommendations from your boss, colleagues, and anyone you’ve worked with.
Filling these fields out correctly would give your Linkedin profile the extra boost it needs to get clients to contact you.
After you’ve completed your personal profile, it’s time to create a page for your business. Your business page tells prospective clients everything about your products and services. Before creating a company page, you need to have a personal LinkedIn profile.
Creating a LI page is not so difficult. Linkedin would walk you through the process. You’ll only have to fill out every field. Another thing to do for your profile and business page is optimize for SEO. Putting keywords related to your field at strategic places on your profile would ensure that you get found when someone searches for your products or services.
While LinkedIn is a platform that doesn’t require you to post every day, posting consistently is very important in building trust with your customers. As you post consistently, your audience or followers will come to expect your content at your posting schedule. That’s why it is important to stick to a publishing schedule.
Posting consistently also requires that you post only things that are relevant to your audience and your business. Your posts should be engaging and invite people to leave their thoughts.
Here’s a tip; think about what your audience wants to know and publish content that’ll resonate with them. You also need to interact with other LinkedIn users. You can like, share, or comment on posts from other people. Chances are that they’ll return the favor.
Create a pod
A LinkedIn pod is a group of people who are interested and have agreed to interact with your content. Linkedin allows you to add up to 15 people in a pod.
The people in the pod are notified and invited to share whenever you post your content on LinkedIn. This kind of engagement helps to get your content in front of as many people as possible and hence more brand awareness.
Joining and creating LinkedIn groups that are related to your industry is another excellent way to build connections and create brand awareness. They serve as a hub where you can share your content, demonstrate your thought leadership, and grow your contact list.
It also allows you to make meaningful connections with other thought leaders and powerful influencers. One nice thing about joining groups is that LinkedIn allows you to send one-on-one messages to the group members even if you haven’t retained them as a connection yet.
When joining and contributing to group discussions, always remember that this is not the time to hard-sell your products or services. When you post useful content, your audience will trust you and do business with you.
Use LinkedIn ads
When you want to speed up your marketing reach, LinkedIn ads are a smart choice, for good reasons. Linkedin ads allow you to target people based on their location, job title, role, industry, company size, and many more. Organic traffic on LinkedIn can be built over time. However, pairing it with paid LinkedIn ads would ensure that your business gets a lot of traction in the shortest possible time.
Hashtags are like labels that are used to find topics and interests. Using hashtags is a nice way to engage with your audience. Not your followers alone, but anyone who follows the hashtag. Before you use any hashtag, make sure it is relevant to your business.
One thing to note is that hashtags shouldn’t be used too much. Using wrong hashtags, or worse yet, abusing hashtags would end up ruining your marketing efforts.
Marketing your brand and your business on LinkedIn is one of the best things you can do for your business. As long as your profiles are completed, you post relevant content consistently, and you make meaningful connections with your target audience, you’ll set your business growth on steroids.