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Reaching Customers Who Did Not Know They Needed You
Whether you’re a lawyer, an eCommerce seller, or a doggy daycare runner, if you want your business to be successful, you need to be able to reach as many potential customers as possible.
This is often easier said than done, especially when you are trying to reach a new audience who may not even be aware that they need what you are selling. Still, there are a few things, as you can see below, that may just help you to reach those previously unreachable customers…
Appeal to them
It’s obvious, but there is no use using your regular marketing strategies, which are targeted to your most apparent audience, to try and reach those customers who might not know they need you. No, you need to determine who they are and what kinds of things would convince them to buy. Customize your ads to appeal to them, and you should start seeing better results.
These days, many small businesses focus on social media for the majority of their marketing needs. This is finer when people are actively searching for whatever you offer, but it will not really help you reach those who don’t know they need you.
TV ads, on the other hand, will be seen by a broader range of demographics, which is why paying for the best lawyer tv ads in America or spending money to develop the most exciting accountancy ads in your local area could really pay off and open up new possibilities to you as a business.
Meet them where they are
If they are not naturally going to seek you out, then you need to meet those unreachables where they are. Identify as many new markets as possible, who might be interested in what you sell, and then work out where you can bump into them, whether at music festivals, trade conferences, or online forums.
Then go to those places and make your case. The more visible you are to them, the more likely they will consider the possibility of using your products and services, and you may end up with many more loyal customers as a result.
They might not have thought about using your product or service before, but if you can clearly lay out a case of how and why it will help to make their lives better, then they will soon change their minds.
For example, a customer might never have thought about buying a food dehydrator before, but if you make it known that it would enable them to make their own healthy dried fruit snacks that are free from added sugars, that might make them prick up their ears and pay attention to what may have seemed like a frivolous product before.
As you can see, reaching those customers who did not even know they needed you is possible, so what are you waiting for?