Blogging in 2022: How to Promote Your Blog
Being a professional blogger is not just about creative work. Often, it’s also about promoting your blog by every possible means. And if you’re not up to speed on the world of content marketing and haven’t implemented a subscriber acquisition strategy, you need to read this article.
Here, you’ll find a selection of effective methods to promote your blog that you can implement yourself or with the help of a specialist. No technical terms – we aim to explain everything clearly, and understandably so you can put the ideas into practice immediately.
How to Grow Your Blog: Repurpose your content
Content repurposing means transforming existing content into other forms of content. It is a quick way to produce more content and increase the reach of your message.
For example, you can repurpose a blog post by turning it into an infographic for Instagram, a video for YouTube, or even a podcast. There are plenty of free tools that can make generating multimedia content easy.
You can also update your blog posts with call-to-actions that motivate your audience to become leads. For instance, you can add a free e-book to it for readers to sign up.
You can start building organic links if you know all aspects of the content you’re presenting. You might have heard about this already. If you want to rank higher on Google, you’ll likely need to invest in link-building. Building one-way hyperlinks to your website are one of the best ways to ensure that you’re developing a sound and long-run SEO strategy for the blog.
Share your posts on social media
Re-sharing your content will always be one of the easiest and cheapest ways to promote your blog.
Naturally, you’ll want to take the time to build a solid social media presence and make sure you aren’t posting swipe-up links to your feed. Instead, try to create a diversified social media content calendar with a series of engaging posts and have 3-4 a month drive traffic to your blog.
You can also try using a social media automation tool that lets you share content across all of your social channels from one dashboard.
Answer questions on Quora
Quora is a great platform to engage with people who might be interested in topics you are covering in your blog. So, Quora can be an excellent promotion opportunity for those who are at the beginning of their blogging journey.
Create an account on Quora and make it a part of your daily duty to go on Quora and answer different questions related to your niche.
You shouldn’t simply copy and paste your blog’s URL into each answer, which can be perceived as spam and might even get you blocked on Quora. Alternately, try to help Quora users with some useful answers truly and just add the URL of your blog to your profile for users to learn on their own if they’re interested.
Reddit’s subreddits are another excellent place for sharing your knowledge with an audience looking for more information on a topic. Like Quora, Reddit has niche forums that you can join and participate in conversations. This is another way to share your post and attract more people to your blog.
Publish your content to Flipboard
Flipboard is a social news app that aggregates news from various sources and stores it on its cloud for readers. It also allows bloggers to flip their posts to Flipboard and lets their followers read the content directly from the app.
Flipboard offers another excellent opportunity to drive traffic to your blog according to the audience’s preferences.
Engage with influencers
Engaging with influencers in your niche is one of the most effective ways to advertise your blog, but please note that some influencers may decline a collaboration offer.
To make an influencer say “yes” to an outreach email, ideally, you need to build a relationship with them before asking for a favor. As stated above, linking to influencers’ social media profiles or blogs in your posts can help you build a relationship with them that you can cultivate for the long run.
Guest blogging (a.k.a. guest posting) is one of the oldest content marketing and SEO techniques, and it’s still as good as ever. Guest blogging requires you to reach out to popular blogs relevant to your niche and then toss ideas for them to publish to your blog. It’s a win-win situation for both parties – you give the blog host engaging and unique content while getting a backlink to your site.
However, guest posting isn’t easy and takes a lot of effort. In addition to sending outreach emails to your niche’s bloggers, you also need to go to the action of creating high-quality blog content.
To do this broadly, you can hire freelancers or use advanced AI content generator tools like Jasper.
Network on similar blogs
Many bloggers avoid leaving comments on other blogs because they believe it won’t affect their website rankings. And they’re right – it won’t. However, leaving a comment on another person’s blog relating to the topic of your blog is still worthwhile.
This can help you come into view of other bloggers in your niche and begin developing relationships within the community to know how to grow your blog. Put simply; it is a zero-cost and low-effort way to make your name more recognizable.
How to Grow Your Blog: Use SEO tools to improve your blog’s performance
You can’t grow your blog rankings if you don’t have a well-balanced website. You might also consider leveraging SEO tools to provide an analysis of your website’s performance and determine areas for improvement. It lets you keep the blog optimized for both users and search engines.
No matter how difficult promoting and advertising your blog might seem, you’ve got to challenge yourself – because it’s the only way you’re going to succeed. Fortunately, plenty of blog promotion opportunities are waiting for you out there that can ease and even automate, grabbing the attention of your target audience.
We have summarized here the most popular recommendations for promoting your blog – we think you’ll find them helpful whether you’re a beginner or a blogging veteran. It’s a solid starting point for anyone seeking more information about blog marketing.
Author Bio: Victoria is a content manager at Movavi. She specializes in researching complex topics of marketing, social media, and blogging to make them easy to understand for other people.