Ways to Effectively Promote Your Online Jewelry Business
The jewelry industry is fast growing and dynamic. If you think about it, it’s the jewelry stores that have actual brick-and-mortar stores that are the ones who have already made a big name for themselves. But for new and independent jewelry makers, they heavily rely on the internet.
Nowadays, there are a lot of jewelers who are selling their items online. If you’re one of them, you need a good marketing strategy to effectively promote your jewelry business online.
Marketing your jewelry business online may not be easy in the beginning, but if you get the hang of it, you’ll surely become a pro in promoting your own jewelry business. Who knows, people from all over the world might even notice your designs. To help you with your online jewelry business, here are some tips on you can effectively promote it.
Tips On Promoting Your Jewelry Business Online
Create a business website
Since your target market is the people who are always online, it would be best to create a website for your business. Subscribe to a web hosting company and start building your site. Create a homepage where you can introduce your brand and a portfolio page for your designs, where people can see your work.
You also need a contact page so people can get in touch with you when needed. Including a shopping cart in your website is advisable, so people can easily shop through your site. You can do this using PayPal, and it won’t cost you a dime, but for every transaction, a certain percentage will be charged by PayPal.
Submit your listing
Once you’re done creating your website, you can submit it to all of the available search engines. Putting your site out there will let people see it once they start searching for jewelry that you might have. Yes, some people may say that you can submit exclusively to Google, but remember, there are still a lot of good search engines where you can submit your listing.
Start building a blog
The majority of website hosts offer a space where you can post your blogs. Start building a blog that caters to jewelry and your site. Most online business owners write blogs that have links that are redirected to their website or products.
For instance, if you are selling personalized necklaces, you can include an anchor text link that will redirect to GetNameNecklace page. Once a reader clicks the link, she will automatically be redirected to the page where she can see all the personalized necklaces that you are selling.
Another good thing about blogs is that you can also earn from the ads, which is a bonus for you and your business.
Take high-quality photos
If you can take high-quality photos, then taking pictures of your jewelry is advisable. You can also rent a professional photographer to take photos, as they can capture the jewelry’s intricate details. Since you are promoting your jewelry business online, you need to have photos where your potential buyers can check your jewelry.
When it comes to online business, you need to maximize the use of the internet as much as possible. Since there are a lot of social media platforms, creating an account to each of them would be best. You can sign up for business Facebook and Instagram accounts. These accounts are the best ways to market your business because you can post photos of your jewelry and immediately reach a lot of audiences.
Use email marketing services
There are a lot of email marketing services that you can use for free. Sign up to one where you are allowed to send over 12,000 emails per month and have a total of 2,000 subscribers. To get subscribers, you can attract people by giving them a promotional discount once they sign up to your site. You can use the emails to promote your latest designs to your subscribers. If you have any promotions, you can also let your subscribers know about them.
Marketing your jewelry business online may look like a lot of work, but if you’re serious about your business, then all of the tips above will surely be worth it. Just remember that it will take time for you to get social followers, but if you maintain your promotion and marketing efforts, your jewelry business will surely be a success in no time.