3 Tips To Grab Your Customers’ Attention
When it is so easy to become sidetracked and overlook the obvious, how can company owners be confident that their marketing efforts are attracting the general public’s attention and establishing their brand as one to remember?
Getting seen in a sea of advertisements isn’t simple, but if you do it correctly, you can stand out from the crowd. Getting started is easier than you think. Read on to find out more.
Write A Memorable Headline
You need a headline if you want to put an ad in a newspaper or online. Some people may still be interested in an ad that doesn’t have a catchy headline and relies only on the message and the picture, but that number will be far fewer than if you add an essential deadline to the mix. The trick is to ensure they don’t forget what they saw, and it’s hard to do that without a headline.
When writing a headline, it must be captivating and capture the reader’s attention in three seconds or less. So it must be brief enough to be read in that amount of time while saying what has to be said.
It will take practice, and you might want to hire a professional ad company, copywriter, or perhaps even use automation like Jasper AI to help you. Still, if you do it right, your headline could become a tagline that is easily remembered and works for you repeatedly.
Using video to capture people’s attention is an excellent advertising concept. If you decide to include a video on your website, it must be relevant to what you offer and how you market it.
Create a teaser statement above the video that informs viewers that the video below will answer questions or give them information. That teaser, by the way, is merely another technique to create a headline (which is why it is so helpful to be good at writing them).
People are more likely to recall a video advertisement than any other kind of ad because it engages more senses than a traditional print or radio advertisement. If you’re going to produce a video, make it count.
Grab your customers’ attention: Movement
Movement of any kind is a good thing in terms of your advertising and marketing. We’ve already discussed video, but there are other ways to show movement. One example is a swinging store sign or A-board on the street. People will be much more likely to see it than a sign that doesn’t move.
Flags are another excellent idea. Hanging small flags (or one big one) outside your store means people won’t fail to notice it as they walk by – they won’t even be able to stop themselves from looking when the movement captures their attention.
This is also why sign writing on a van is excellent; the vehicle’s movement attracts attention, and the advert can be more widely read. Or what about a moving window display? This can work just as well. If you don’t have a physical store, having moving elements on your website can be a good alternative.