Methods of Increasing Web Traffic Still Valid Today
There are numerous methods of increasing web traffic, and your budget dictates what you can and cannot use. For instance, email lists cost very little yet are effective. However, an influencer may charge you big money but deliver results. Here are some of the most relevant in use today.
Get Some Help with Digital Marketing
You may have heard of digital marketing since it’s sort of everywhere these days. And for a good reason. Professional agencies are experts at helping your website rank better in a specific niche. And their services are usually vast. For instance, they can offer assistance with SEO, content marketing, and brand awareness. Prices are also competitive, and some agencies offer comprehensive services for a reasonable price. So keep this in mind when looking for help.
Social media is great for bringing people to your business and website. You can’t ignore social media as a way to get more traffic because it gives you access to a wide range of free customers and earned media with a vast reach. Twitter, Facebook, and even LinkedIn are paving the way in helping people who make things online to do well. You can also make money with these platforms by carefully targeting ads with their free custom data analytics tools.
Master Search Engine Optimization
Search Engine Optimization (SEO) is the main source of organic (free) traffic instead of Pay-Per-Click traffic. SEO is meant to improve your ranking, but there is a lot more to it than just using phrases and keywords.
On-Page SEO and Off-Page SEO are the two main types. On-Page SEO is the content, like keywords, that you can change to get more traffic. Off-Page usually means backlinks from trusted and relevant sources that point to your site.
Gradually Build an Email List
Email is actually older than the web. The web as we know it today was created in the early 1990s. Yet the first email was sent in 1971 over ARPANET, the DoD infrastructure upon which the modern internet is based. Yet, despite its age, email marketing helps with driving traffic:
- Put an offer that pops up on your home page.
- Add a sign-up form to your menu or footer.
- Collect emails at events or in your physical store.
- Add email sign-up buttons to your social media pages.
- Make landing pages that are unique to you.
Some people think email is dead. Yet this couldn’t be further from the truth. Today, building an email list is an essential part of online marketing and traffic generation. And email has one of the best returns available, with an average ROI of $36 for every $1 you spend on a campaign.
Customers are more inclined to buy from a company with a good reputation. But it can be hard to get good word of mouth going. A big part of this is offering great customer service. But you can also work with people who have a big following on social media and whose words people trust. And, despite what you might think, this marketing strategy is not a passing trend. Through links, promotions, and discount codes, it’s a great way to get people to visit your site.
Use Print for Increasing Web Traffic
Our world is becoming more and more digital. Because of this, it can be easy to forget that we can use physical things to our benefit. But you shouldn’t forget how powerful print media can be.
Standard business cards, leaflets, and ad campaigns are all good ways to get people to visit your site and spread the word about your brand. The good news is that this doesn’t usually cost a lot. Services like VistaPrint offer excellent products that are cheap and easy on the wallet.
Everyone likes getting free stuff, and you can use this to get more people to visit your website. For example, you might offer discounts that end at a certain time or bonuses for people who sign up for your email newsletter to get them to come to your website.
You could also offer login bonuses and personalized discounts to people who come back to your site or buy from you again and again. Repeat business means your audience trusts you, which is internet gold.
Methods of increasing web traffic still valid today: Summary
Increasing web traffic is vital to the success of your online business and can help boost an offline business. However, it can be tricky to generate more traffic over time. Some tried and tested methods include digital marketing, email campaigns, and simple website promotions.