How to Choose a Solid Domain Name for Your New Website

Written By Alla Levin
January 31, 2024

How to Choose a Solid Domain Name for Your New Website

Your domain name will have a monumental impact on your online presence. Your domain name isn’t just a website address, it’s your brand’s digital identity. The right domain name will help you to boost your SEO, and it will also enhance your general credibility. It makes it easier for users to find you as well.

If you want to make the best decisions regarding your website domain name, then here are a few golden rules you need to follow.

Keep it Short

Your domain name should be easy to remember. Shorter names tend to be more user-friendly and memorable. If possible, you need to avoid long and complex domain names as this can confuse visitors. Short domain names are more striking and easier for people to type into the search bar.

The chance of a typo is also way lower, so make sure that you give some thought to things such as this. Ideally, You should aim for a domain name between 6 and 15 characters long, as this is the best way to ensure it’s snappy and, most of all, user-friendly. If you like a domain name but someone else has it then you might be able to offer to buy it. If you want to enter the venture sector, then names like Golden Ventures would be great if you can secure them.

It has to be Relevant

Your domain name has to be relevant. Choose a domain name that reflects the unique purpose of your site. Your site should give your visitors a  good idea of what they should be expecting, and it should also boost your SEO as well.

A relevant domain name is your best chance of conveying what your site is all about. On top of this, you also need to think about keywords that are related to your niche or industry. If you have a domain name that includes the word “tech,” then it’s evident that people would expect your site to be about tech, for example. If you can keep this in mind, it’ll help you out a lot going forward.

Use Keywords Wisely How to Choose a Solid Domain Name

If possible, you must ensure you incorporate relevant keywords wisely. Make sure you do this in a natural way to the site. Keyword stuffing can harm your SEO efforts and make your domain name sound very spammy.

If possible, you must strike a fine balance between keyword-rich names and readability. You must also avoid overloading your domain with your chosen keywords. If you do, you may find that it sounds unprofessional and spammy.

Be Unique

At the end of the day, your domain name is your chance to stand apart from the competition. Make sure that you avoid generic or even overused terms. A unique, distinctive domain name will make your brand stand out for all the right reasons.

Additionally, it would help if you stayed away from generic or even overused terms. Sit down and brainstorm all the names you can come up with and ensure that you reflect your brand’s identity and values. If you can do this, you will soon find it easier to create a domain name that will stand the test of time.

How to Choose a Solid Domain Name: Target Audience

Think about your chosen audience and what could end up resonating with them. If you have a domain name that speaks to their interests or their pain points, then this is the best way for you to capture their attention. Think about the language or even terms that could end up appealing to them.

If you have a site that is all about pet care, then naming the site “HappyTails” could be a way for you to convey a sense of care and warmth, which those who have pets will probably appreciate. Things like this are ideal if you want to show your target audience what your site is about and what they should expect from you, so make sure that you keep that in mind.

Avoid Infringement

Another thing you need to do is make sure that you avoid trademark infringement. Using a trademarked term in your domain can lead to many issues later down the line, and you may even find that it hurts your online presence. Use tools to ensure you are not infringing on someone else’s idea, and you will be good to go.

Considering TLD

While .com is the most common top-level domain name or TLD, you do need to consider what other options are available. Consider top-level domain names that include .net or even .org. If you can do this, then you will be able to connect with your audience much more.  You will also find that you can relate it more to your cause, so make sure that you keep this in mind.

How to Choose a Solid Domain Name: Avoid Numbers and Negative Phrases

You really shouldn’t include numbers within your domain name. Special characters and numbers can end up confusing your users, making your domain name way harder to stick with and remember. Make sure that you only use letters and that you keep things as simple as possible.

This is the best way for you to ensure that your domain name is user-friendly. Of course, it’s also a good idea for you to consider your audience before you create your domain name, but with that in mind, you also need to consider how it comes across.

Certain terms may be seen as being inferior in terms of quality, but at the same time, you don’t want to use terms like “best” either as it can come across as being salesly. Why not see if you can come up with a solid domain name today to ensure that you are giving your site the best chance of success?

I Need More

Enter your Email Address to Join the
Gang of Curious and Life Loving

Related Articles