How to Build a Powerful Brand Strategy for Dietary Supplements

How to Build a Brand Strategy for Dietary Supplements

Branding makes businesses stand out. It’s as simple as that, but it makes a huge difference in helping to curate a following, create repeat customers, and improve brand recognition.

Creating a brand can take some time, but with the right strategy, it can be easier to create a brand that’s incredibly powerful and helps the business grow and thrive.

To start creating the right brand strategy for dietary supplements, try the following. 

Clearly Define the Brand

The first step in any brand strategy for dietary supplements is to clearly define the brand.

Think about the business’s mission, problems the business can solve, and what values define the business.

It’s a good idea to create a concise brand position statement to clarify what the brand is and what it can do.

What makes the business unique? Who will the supplements help?

How do they help? Think of all of this when creating the brand position statement to ensure it clearly defines the brand.

This will be expanded on in later steps to define and curate the brand further. 

Who is the Audience?

To build a brand, it’s necessary to know the niche and audience that is the focus of the business.

Of course, businesses want to reach out to everyone, but that’s not possible.

Instead, it’s important to define the target audience that may be interested in the products offered.

This will help to clarify what the branding should include or avoid, as the target audience will tend to have certain preferences.

Consider their demographics, lifestyle, health goals, and any specific needs they may have, such as brain health or improving immunity.

Put all of this together—including understanding their pain points and what triggers action—to get a clearer picture of who is being targeted with the branding and how to make it more effective.

Let me know if you’d like it made even shorter or more emotionally driven.

Build a Product Story Based on Science

Dietary supplements should have a story behind them that’s backed by science.

The brand story helps potential customers identify with the brand and gives them a reason to support the business, so it is important to make sure the information provided to them is credible.

The story should highlight clinical research that was done and be transparent about everything from ingredients to where their sourced and the appropriate dosage for the average person.

It’s important to avoid hype or vague claims, as well as to use trusted signals on the packaging, like that the supplement has been 3rd-party tested or that the formula was created by a doctor. 

Make Sure the Visual Identity is Distinct

Part of the brand is how everything looks, so it’s important to work on the visual identity that customers will come to recognize as belonging to the business.

It is important to use consistent colors, symbols, fonts, and more throughout all materials for the business to help customers start to recognize the brand.

Take the time to design the product label carefully to help attract more customers.

All of this helps to ensure the products and labels will stand out among the competition when the supplements are on the shelf in the store, as well as help to improve brand recognition. 

Make Sure the Brand Voice is Consistent

The brand voice is how customers are spoken to, including on websites, in marketing materials, and more.

This should reflect what the audience would want and what the business values, so it’s important to consider the voice carefully.

Is it more clinical to encourage customers to make a purchase for their health, or is it more friendly?

Is it for someone who might be looking for a high-performance supplement or someone who is looking for a supplement that can help their overall health?

Think about what the customer might expect the voice to be and use the same voice consistently on all marketing materials. 

Use Digital Marketing Strategically

Digital marketing is vital today, so it’s important to start building an online presence right away.

A website is needed to provide more information to potential customers about the dietary supplements being sold.

Make sure this includes information about the supplements, frequently asked questions and answers, and more.

It’s also a good idea to start looking into social media marketing and building a presence on different social media channels.

Start with just one or two and expand later. It may be a good idea to also look into email marketing, working with influencers, and more. 

Go Beyond the Visuals With Amazing Customer Service

Creating the branding doesn’t stop at the marketing materials.

Think about the experience customers will have when they call for more information or to place an order, or if they use a chatbot online or contact the business via email.

It’s a good idea to focus on continuing to improve customer service, as this can make a difference in whether customers make a purchase or become repeat customers.

Make sure the voice is consistent throughout all customer service methods and that customers know to expect excellent service when they need help. 

Monitor What is Working and Adapt as Needed

Branding isn’t something that’s done once and forgotten about. It should continue to evolve with the business through small changes to help bring a positive impact.

It’s important to monitor how the branding is helping, customer feedback on what they think, and more.

Be sure to stay ahead of the trends, keeping the branding consistent as much as possible. If changes are needed, it’s important to consider whether they can be done over time or if rebranding is needed.

In most cases, it’s better to do small changes over time to keep the brand as consistent as possible, but a complete rebranding may be needed in some situations. 

A brand can help your dietary supplements stand out amongst the competition and encourage repeat customers, but it does take some time to build.

Using the steps here, it’s possible to create a powerful brand strategy that works to bring in new customers and keep the current customers coming back time and time again.

Use this list to get started working on your business’s branding today.