Employee Generated Content
Social Media Trends February 21, 2025

The Biggest Trend of 2025: Employee Generated Content

The Biggest Trend of 2025: Employee Generated Content vs. Rhode Scandal Key Points EGC...

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Carousels Are the New Highlights
Social Media Trends February 21, 2025

Instagram Content Forecast for 2025-2026: Eight Strategies to Help You Grow

Instagram Content Forecast for 2025 – 2026 Key Points Authenticity is key in 2025—audiences...

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Employee Retention
Business February 20, 2025

Enhancing Employee Retention Through Strategic Group Benefits

Enhancing Employee Retention Through Strategic Group Benefits Key Points Group benefits boost...

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Recruiters to Win the Talent War in Toronto
Business February 19, 2025

Find the Best Recruiters to Win the Talent War in Toronto

Find the Best Recruiters to Win the Talent War in Toronto Key Points Top recruiters give companies...

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2025 Marketing Strategy
Digital Marketing February 18, 2025

Forget the Hype — Build Your 2025 Marketing on Solid Ground

2025 Marketing Strategy: Prioritize Fundamentals Over Fads Key Points Embrace Emerging Trends with...

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Considerations For Building A Product For An Underserved Market
Business February 17, 2025

7 Key Considerations For Building A Product For An Underserved Market

Considerations For Building A Product For An Underserved Market Key Points Understand the unique...

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How Brands Are Winning Over Gen Z
Digital Marketing February 14, 2025

How Brands Are Winning Over Gen Z: 3 Psychological Triggers Driving Loyalty in 2026

Psychological Triggers Driving Loyalty in 2026 Key Points Nostalgia Sells: Gen Z romanticizes the...

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Intranet Software For Small Business
Business February 14, 2025

The Benefits of Intranet Software For Small Businesses

Intranet Software For Small Businesses Key Points Boosts Communication & Clarity – Intranet...

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How a Simple Trick Can Make Your Costumers Feel Good About Purchases
Business February 12, 2025

The Psychology of Smart Spending: How a Simple Trick Can Make Your Costumers Feel Good About Purchases

How a Simple Trick Can Make You Feel Good About Your Purchases Key Points Buying is emotional, not...

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Charli XCX
Business February 12, 2025

How Charli XCX Cracked the Gen Z Marketing Code with Brat

How Charli XCX Cracked the Gen Z Marketing Code with Brat Key Points Embrace Imperfection: Gen Z...

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mistakes companies make when expanding internationally 
Business February 12, 2025

The Top 5 Mistakes Companies Make When Expanding Internationally – And How EOR Helps Avoid Them

Mistakes Companies Make When Expanding Internationally Key Points Ignoring Local Employment Laws...

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Tesla’s Sales Are Declining
Business February 11, 2025

Tesla’s Sales Are Declining: What Businesses Can Learn from Their Mistakes

Tesla’s Sales Are Declining Tesla has long been the golden child of the electric vehicle (EV)...

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I do the research to understand your customer's journey, pain points, and what moves them to act

I create content funnels rooted in a deep understanding of where readers are in their journey—meeting them with the right message at the right time

I build content journeys that turn curiosity into conversion through storytelling, UGC, and smart funnels

I constantly run CustDev interviews and test what converts best—so every piece of content is backed by real audience insight