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I do the research to understand your customer's journey, pain points, and what moves them to act
I create content funnels rooted in a deep understanding of where readers are in their journey—meeting them with the right message at the right time
I build content journeys that turn curiosity into conversion through storytelling, UGC, and smart funnels
I constantly run CustDev interviews and test what converts best—so every piece of content is backed by real audience insight
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