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Marketing Best Practices: Be More Daring and Original with Your Marketing
Marketing is an extremely well-defined and lively field in the corporate landscape, and much of current marketing best practice rests on strategies and innovations that were first put into use decades, if not centuries ago.
While there is always a range of new developments presenting themselves on a regular basis and changing the face of the marketing game
It’s also true that many people get caught in formulaic marketing routines that involve doing pretty much the same things that everyone else is doing. It would be awesome to check marketing best practices moving forward.
Here are some reasons why it pays to be a bit more daring and original with your marketing.
Whether that means using a more niche and attention-grabbing sales proposal template, or engaging in a face-to-face marketing campaign the likes of which no one has ever seen before.
Because you will avoid the “filtering out” effect
There are thousands of adverts surrounding us throughout every waking moment of our lives, these days. But, how often do you actually stop to think “wow, I must have seen a million adverts today?”
Probably never. That’s because, as human beings, we are all very good at “filtering out” features of our environment that seem commonplace and unimportant.
That’s another way of saying that the vast majority of adverts are going to be ineffective for the vast majority of people, the vast majority of the time.
When your marketing materials are the same exact kind of thing that everyone has already seen a thousand times before, you are much more likely to fall prey to the “filtering out” effect.
By contrast, marketing best practices or more original marketing materials may actually grab people’s attention and break into their conscious awareness.
Because it shows that you are creative, bold, and take the initiative
People generally like businesses that seem creative, bold, and vibrant – and they will typically have a better impression of you as a business owner if you are seen as someone who takes the initiative and who gets things done.
Having original and bold marketing materials and strategies in your arsenal means that you are significantly more likely to come off as fresh, exciting, or at least energetic.
In other words, more like Richard Branson and Virgin than the local grocery store owner.
Because your professional life will just be a lot more satisfying and fun for you if you are a bit outrageous
Being an entrepreneur and running your own business isn’t just about making sales and encouraging other people to see the value in what it is you offer.
In fact, a very important but often overlooked factor in “making it” as an entrepreneur in the long term, is actually being able to find some satisfaction, fun, and joy in your business, for your own sake.
Entrepreneurs always have to work hard, and often more or less around-the-clock. This kind of effort can only be sustained over the long term when your business feels like something more to you than just a chore or “work.”
Daring, creative, and original marketing is just one domain in which you can express a bit of your personality through your work, and have fun with what you’re doing.
And it might be that that kind of “playful” approach to things really boosts your appreciation of the whole endeavor.
