What Is The Difference Between Digital Marketing And Social Media Marketing

Written By Alla Levin
August 04, 2022

What Is The Difference Between Digital Marketing And Social Media Marketing


  • Digital marketing is broad, encompassing SEO, content marketing, and email, whereas social media marketing focuses solely on platforms like Facebook and Instagram.
  • Social media is a component of digital marketing, not its entirety; businesses can choose the most effective channels for their goals.
  • Effective digital marketing strategies are targeted and adapted in real-time, using a mix of tools like Google Ads and SEO; social media offers fast interaction and feedback.

Social media and digital marketing often seem to be interchangeable to many people. Some people might think that since they are using social media to advertise, they are simultaneously using digital marketing. However, this is not the case.

The phrase “digital marketing” refers to a broad range of marketing tactics that a company might use online.

Luke Lee, the CEO of Palaleather says, “Digital Marketing includes things like SEO, content marketing, paid to advertise, and email marketing. On the other hand, social media marketing refers to using social media platforms (Facebook, Twitter, Instagram) to promote a product or service.”

One such channel for digital marketing is social media marketing. Every experienced businessperson knows they must travel to their clients to connect with them, and a solid way to do that is with a quality Digital Agency.

Moreover, half of the population participates in social media. A 2022 Upcity survey found that 56% of small firms have opted to concentrate on social media. Most businesses use particular social media channels to interact with customers, boost sales, and advertise the goods and services they provide.

Even though social media marketing is a big part of digital media marketing, you are not required to prioritize this element over the others.

Digital marketing that works is targeted and concentrated. Businesses are not required to use every available marketing strategy. Digital marketing experts are aware that social media offers a faster response time than other Internet marketing methods. Most businesses incorporate ROI into a more significant digital marketing campaign and strategy to enhance ROI.

So, what’s the difference between digital marketing and social media marketing? That is what we’re here to find out!

Digital MarketingDigital Marketing

Digital marketing aims to give value to a company by using a variety of online channels to increase sales and revenue, brand awareness, and customer loyalty. Marketers often assess a digital marketing strategy to monitor the success of their advertising and to make changes in real-time.

A few technologies are used in marketing via digital channels, including calendars for content, Google Ads, website analytics, and SEO (search engine optimization). Incorporated within a digital marketing plan are the following:

  • Website design and development;
  • SEO or Search Engine Optimisation;
  • Organic and paid advertising;
  • Analytics;
  • Marketing content across different platforms;
  • Affiliate marketing;
  • Native advertising;
  • Email marketing;
  • Social media marketing.

Digital marketing advice: You should know the buyer’s journey and the most effective approaches to use at each stage, whether you’re releasing a new video or publishing a pay-per-click advertisement. No matter how clever your advertisements or content marketing are, they won’t work if they aren’t shown to your target audience at the appropriate moment.

An excellent digital marketing example is this by one of the best UK online casinos, Casumo. A short 20-second advert involving the Casumo creatures who are boredom-busters.

The Casumos are here to fight boredom through entertainment. The point of online gambling is to have fun and be entertained; the Casumo creatures reminded us of that.

Social media marketingSocial media marketing

Social media platforms including Facebook, Instagram, YouTube, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, and others are the basis of social media marketing. Digital marketing’s core principles remain the same; social media is only one application.

To view the company’s image, ensure visibility, and claim the interest of people who will most likely be interested in the brand’s message and products, digital marketers choose the channels that they use carefully. Social media is a marketing strategy that includes a lot of things but is not limited to them:

  • Customer engagement;
  • Conversion and follower analytics;
  • Influencer marketing;
  • Organic and paid marketing;
  • Content planning and publishing;
  • Community engagement through direct messages and polls;
  • Analytics analysis;
  • Follower engagement.

Social groups and communities are top places to promote exclusive discounts, content, and services. Similar online communities to your own can aid in brand recognition and provide insightful customer feedback to improve your strategy and content.

A great example of a company that used social media marketing, especially influencer marketing, to its advantage is Gymshark. A fitness apparel company solely used the power of influencers to market its brand, which is now flourishing at £1 billion.

Not every digital marketing channel needs to be used in your marketing plan. However, knowing how social media fits into your marketing strategy can help you develop a system that boosts consumer engagement and generates more organic leads.

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